PUMA and Ferrari Celebrate 20 Years with 2025 Replica Collection in Milan
PUMA and Scuderia Ferrari HP marked a milestone that few in motorsport apparel or automotive culture can claim, 20 years…
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Nike and Spotify Launch Global “Make Moves” Campaign to Get Girls Active
Nike and Spotify are teaming up to bring “Make Moves,” a global campaign that encourages girls to get moving to the…
G-SHOCK Unveils Fifth Rui Hachimura Watch Collaboration
A new limited-edition watch fuses sport toughness with Japanese heritage making every detail a statement. G-SHOCK and NBA…
Skylar Diggins Makes a Bold Statement in Protein-Powered Puffer Jacket on Road to WNBA Playoffs
Seattle basketball star and style icon Skylar Diggins made a statement in more ways than one as the…
Shai Gilgeous-Alexander Teams with YSL Beauty for Bold New MYSLF ABSOLU Campaign
YSL Beauty has tapped NBA sensation Shai Gilgeous-Alexander as the new face for their latest fragrance, MYSLF ABSOLU,…
Hellmann’s Launches Game Day Denim with Zero Waste Daniel and Kayvon Thibodeaux
An unconventional collaboration kicks off football season blending classic style creamy motifs and the challenge to outdated fashion…
Pacsun Launches Multi-City College Tailgate Tour for Back-to-School 2025
Pacsun, the go-to fashion authority for Gen Z, is kicking off the back-to-school season in style with a multi-city…
Breitling Becomes Official Luxury Timepiece Partner of the NFL
Breitling and the National Football League (NFL) have announced a multi-year global partnership, making Breitling the official timepiece partner of the world’s largest professional…
Converse Shoe Collaboration With Shai Gilgeous-Alexander Sells Out In Less Than 30 Minutes
Converse has officially unveiled the SHAI 001, the first signature sneaker created with NBA superstar and NBA MVP…
On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style
Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a…
Legendary Fashion Designer Giorgio Armani Dies At 91
Giorgio Armani, the revered Italian fashion designer and entrepreneur, has died at the age of 91, passing away…
Designer Brands to Announce Q2 2025 Earnings on September 9
Designer Brands, one of the world’s largest footwear and accessories designers and retailers, is set to release its…
Baffin Debuts Terrain Collection With BRUCE MID and ELORA MID Hiking Boots
Baffin, renowned for extreme-weather footwear, breaks new ground with the debut of its Terrain Collection, a multi-season hiking line…
DICK’S Sporting Goods, Foot Locker Gain Final Regulatory Clearance for $24 Per Share Deal
DICK’S Sporting Goods, a leading omni-channel sporting goods retailer in the U.S., and Foot Locker have announced another major…
Heisman Trophy and AXIA TIME Celebrate 50 Years of Archie Griffin With Ohio State Weekend
The Heisman Trophy, college football’s most storied individual honor, teams up with its official timepiece partner, AXIA TIME, for a…
MUSINSA and ANTA Sports Launch Joint Venture to Enter Chinese Market
MUSINSA has officially accelerated its global ambitions with the launch of MUSINSA China, a joint venture with leading Chinese…
Top 10 Ballet Flats Brands in 2025
The ballet flats market continues to make headlines in 2025, as new sales figures reveal a fierce competition…
Novak Djokovic Acquires Stake in Incrediwear and Becomes Global Brand Ambassador
Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future…
Christian McCaffrey Becomes Co-Founder of While on Earth
Christian McCaffrey, the star running back for the San Francisco 49ers, has taken a major step off the…
Strider Technologies Kicks Off Premier League Partnership With Brentford FC
Strider Technologies, a global leader in strategic intelligence, has kicked off a new, high-profile partnership with Brentford Football Club,…
Reebok and Clueless Launch 30th Anniversary Sneaker Collection
Reebok, the iconic and irreverent sports culture brand, has teamed up with Paramount Consumer Products and the legendary teen comedy Clueless to…
NORTIV 8 Marks 9th Anniversary With New Hiking and Work Boot Collection
NORTIV 8, the American outdoor and work footwear brand known for outstanding value and reliability, is celebrating its…
Paul Mitchell Names Paris Hilton Global Ambassador in Bold New Campaign
Paul Mitchell, the professional hair care leader, has welcomed Paris Hilton, global entrepreneur, DJ, philanthropist, and trailblazer of the…
Complex and ESPN Launch SoHo Flagship Collaboration With Exclusive Drops
Complex and ESPN have officially teamed up to launch one of the most buzzed-about pop culture and sports collaborations of…