Louis Vuitton and Pinarello Turn the DOGMA F Into a Luxury Cycling Icon
Louis Vuitton and Pinarello are using a one-off DOGMA F project to show how road cycling has become…
Fashion
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Christian Louboutin Elevates Menswear With SS27 Collection Featuring Jaden Smith
Christian Louboutin is treating menswear as a complete luxury universe rather than an extension of its women’s business.…
Supreme and Yuketen Elevate Craftsmanship With the Leo Collaboration
Supreme’s latest collaboration with Yuketen shows how deep craft can sit comfortably inside modern streetwear. Instead of chasing…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
S&S Activewear Adds Ariat to Strengthen Workwear and Western Apparel
S&S Activewear’s plan to add Ariat to its portfolio from Spring 2027 is part of the growing S&S…
Oakley Expands Beyond Eyewear at Milan Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
Doucal’s Strengthens Italian Luxury Footwear at Pitti Uomo 2026
Doucal’s is using Pitti Immagine Uomo 2026 to strengthen its position in Italian luxury footwear. Rather than chasing…
Castore Acquires Grenson to Strengthen Its Lifestyle Footwear Strategy
Castore’s acquisition of Grenson marks a clear step in how performance-led labels are thinking about their future. This…
PUMA Brings Portugal Football Culture to the Streets With New Collection
PUMA is taking Portuguese football beyond the stadium. With its latest campaign alongside the Portugal national team, the…
Fratelli Rossetti Reimagines the Brera Loafer and Ballet Flat for SS25
Fratelli Rossetti is using its SS25 “Shades of earth, shades of summer” presentation at Milan Fashion Week to…