RIMOWA Strengthens Its Sports Presence Through the German National Teams
RIMOWA’s long-running relationship with the German National Teams shows how a luxury travel brand can grow through sport,…
Fashion
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Oner Active and Lori Harvey Represent the New Era of Luxury Fitness Fashion
Oner Active’s new day-to-night capsule with Lori Harvey shows where fitness fashion is heading. The new Oner Active…
Serena Williams Remains the Most Influential Fashion Figure in Modern Sports
Serena Williams’ return to professional tennis at 44, via a doubles wildcard at Queen’s, proves again that no…
Nike and Michelle Wie Redefine Style in Women’s Golf at the U.S. Women’s Open
The first look at Michelle Wie West’s custom Nikes for the U.S. Women’s Open is a small moment…
J.Lindeberg Marks Anniversary Milestone While Seoul Strengthens Its Sports-Fashion Influence
J.Lindeberg opening its anniversary year at its Seoul clubhouse is not a random tour stop. It is a…
Under Armour and Marine Serre Redefine Performance Through Fashion
Under Armour’s 30th anniversary arrives with a clear statement: performance gear now has to carry a fashion point…
Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece
Birkenstock’s latest creative project with Gab Bois pushes the Boston far beyond its reputation as a comfort clog and…
Supreme and Jordan Brand Drop Spring 2026 Hoops-Inspired Capsule
Supreme’s latest collaboration with Jordan Brand for Spring 2026 is a reminder that, even as trends shift toward…
Adidas New Zealand Rugby Turns Heritage Codes Into a Lifestyle Capsule
Adidas’ new lifestyle capsule with New Zealand Rugby shows how the brand keeps using global sports culture to…
Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion
Nike’s X2 project with France and Jacquemus shows how the brand is stepping deeper into luxury while keeping football at…