Pharrell Williams Knighted in France During Paris Fashion Week 2026
Pharrell Williams has been officially named a Chevalier (Knight) of France’s Légion d’Honneur, marking a rare state recognition…
Events
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adidas x Willy Chavarria Blur Streetwear and Football at Paris Fashion Week with ‘Eterno’
adidas Originals and Willy Chavarria’s ‘Eterno’ FW26 project opens at Paris Fashion Week as a runway show and…
Puma Debuts Suede House at Paris Fashion Week
Puma is centering its classic Suede sneaker at Paris Fashion Week with Suede House, an immersive space in…
COS Unveils a Spring Festival Capsule Inside Tianhou Palace in Shanghai
COS marks the Spring Festival with a limited edition Year of the Horse collection, staged inside Shanghai’s historic…
Louis Vuitton Men’s FW26 Takes Center Stage As Pharrell Williams Debuts His Latest Collection
Pharrell Williams’ latest Louis Vuitton men’s collection steps back from spectacle and leans into quiet luxury, opening Paris…
Oakley FW26 Debuts At Milan Fashion Week With Savona Creative Outpost Experience
Oakley is using Milan Men’s Fashion Week FW 2026-2027 to debut Savona Creative Outpost, its first dedicated space…
Fendi Debuts BFF Experiential Pop Up in Shanghai for Lunar New Year 2026
Fendi’s 2026 New Year Experience Space in Shanghai brings the brand’s BFF icon and Lunar New Year storytelling…
How Adidas x Gucci Pop Up at BA TSU Turned into an Art Experience
The Adidas x Gucci pop up at BA TSU Art Gallery in Tokyo turned a standard launch into…
Burberry Rolls Out Shanghai Coffee Truck as Mobile Brand Experience
Burberry is using a branded coffee truck in Shanghai as a mobile, design-led touchpoint to bring its British…
Lululemon Turns Beverly Hills Tennis Club into a Lifestyle Universe
Lululemon turned tennis into a full fledged lifestyle universe in Beverly Hills with its Tennis Club activation. The…