uma Teams With Shincell to Build a Dedicated NITRO R&D Lab in Suzhou
PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…
Reebok launches FloatZig Tread and Double on January 21st, 2026
Reebok is doubling down on performance innovation with the expansion of its FloatZig running franchise, unveiling the FloatZig…
ISSEY MIYAKE and ASICS are Trading Trends for Taping in 2026
The debut footwear from ISSEY MIYAKE FOOT, called “HYPER TAPING™”, reimagines the iconic ASICS Stripes into a new…
Aetrex grows marketplace revenue 400% with Centric PXM
Aetrex is turning advanced foot-scanning data into serious e-commerce momentum. They are growing marketplace revenue by 400% after…
Domesticity as Spectacle and the Seoul Debut of Bianca Censori’s BIO POP
Architect and artist Bianca Censori, widely known as the creative force behind much of Yeezy’s spatial design, has…
From Stripes to Speed Nine adidas Shoes That Defined Decades
From the first Three-Stripes training models to marathon-tested speed machines, adidas has used footwear to tell its whole brand story. Each decade…
Fitasy Launches Smartphone Scan-to-Print Technology for Fully Custom 3D-Printed Shoes
Fitasy, an Indianapolis-based technology company transforming the future of footwear design and manufacturing, has announced a major breakthrough.…
Under Armour debuts No Weigh Duffle Backpack
Under Armour is reimagining the everyday gym bag with the launch of the No Weigh Duffle Backpack, a…
Asics invests $25 million in its first US research hub with the University of Michigan
ASICS has chosen Ann Arbor as the home of its first U.S. research hub, deepening its commitment to…
January 2026 Launch Set For Innovative ISSEY MIYAKE FOOT Collection
ASICS and MIYAKE DESIGN STUDIO are taking performance fashion into new territory with the launch of the ISSEY…
Nike Unveils the ACG Zegama Built for Ultra Distance Trail Running and Extreme Terrain
Nike has introduced the ACG Zegama, a next-generation trail running shoe engineered for ultramarathon distances and extreme terrain,…