Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
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MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Clarks Originals and PROLETA RE ART Reimagine the Wallabee with UROBOROS
Clarks Originals is using a new collaboration with PROLETA RE ART to push the Wallabee into full art-object…
Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…
Terrell Owens Enters Pickleball With Cross Court Lifestyle Push
Terrell Owens built his name as one of football’s most electric personalities. Now he is betting that his…
DR Congo’s Leopard Print Arrival Steals the Show at the World Cup
DR Congo’s return to the World Cup after 52 years was already one of the tournament’s best storylines.…
Cape Town Becomes Africa’s First Abbott World Marathon Major
South Africa has stepped into the very top tier of global distance running, with Cape Town confirmed as…
PUMA Renews Partnership With Mathias Gidsel to Lead Handball Future
PUMA is making its intentions in handball very clear. By extending its partnership with Mathias Gidsel, the German…
Adidas and Real Madrid Continue Iconic Kit Partnership Into New Era
With a new 8-year extension running through 2034, adidas and Real Madrid are not just renewing a deal;…
Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth
Asics is giving its fashion star more room to run. By spinning off Onitsuka Tiger into a dedicated…
Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner
The Giorgio Armani Tennis Classic is leaning even further into quiet luxury this summer, welcoming British jeweler Boodles…
Côte d’Ivoire Brings African Style to the World Cup Stage
Côte d’Ivoire did not wait for the opening whistle to make an impression. Instead, the Elephants arrived with…
Nelly Korda Has Become One of Golf’s Most Valuable Luxury Ambassadors
In an era where style, visibility, and cultural relevance matter as much as scorecards, Nelly Korda has become…
Dembélé Becomes ZEGNA Global Brand Ambassador Redefining Football Luxury
Dembélé’s appointment as ZEGNA’s new Global Brand Ambassador shows how luxury brands now view elite footballers. In fact,…
Equinox Highlights Why Wellness Events Are Now Community-Driven Experiences
Equinox’s latest move, taking its founding Burbank members to the Los Angeles Equestrian Center, shows how wellness is…
Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage
Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the…
NISMO Teases Monaco E-Prix Return Ahead of Formula E Showdown
NISMO is counting down to one of the most iconic stops on the Formula E calendar, teasing “Not…
Boss Opens First U.S. Athleisure Store in Las Vegas at Fashion Show Mall
Boss is expanding deeper into sport and lifestyle with its first standalone athleisure store in the United States.…
Court Unveils Major adidas Defeat in UK Stripe Wars Case
The Court of Appeal has handed adidas another major defeat in its long-running “stripe wars.” The court upheld…
Sport Beach 2026 Just Dropped Its Most Dangerous Roster Yet, and We’re Covering All of It
Sport Beach is back at Cannes Lions for Year 4, and this time it didn’t just raise the…
Converse Unveils Louie Lopez Pro 2 in Bold Pink Suede Update
Converse CONS has given the Louie Lopez Pro 2 a bold update. The skate shoe now arrives in…
NikeSKIMS Introduces Studio Stretch for Yoga and Everyday Wear
NikeSKIMS is introducing Studio Stretch as its softest and lightest fabric line yet. It also expands the brand’s…