PUMA Shifts ULAC Partnership to Exclusive Licensing Agreement to Streamline North American Operations
PUMA, the global sportswear powerhouse, has officially transitioned its long-standing relationship with United Legwear Company LLC (ULAC) from…
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Chippewa Boots Revives the Iconic Super Logger With Modern Comfort and Rugged Upgrades
Chippewa Boots, a name long associated with rugged durability, American heritage, and uncompromising craftsmanship, has officially announced the…
Candace Parker Joins PAC as Board Co-Chair, Advancing Athlete Representation and Post-Career Support
The Pro Athlete Community (PAC), the first members-only network dedicated entirely to supporting professional athletes as they navigate…
Under Armour and Stephen Curry Part Ways After Decade-Long Partnership
A transformative shift for Under Armour and Stephen Curry signals new directions with performance goals and a stronger brand discipline. The Big Split (Under Armour and…
Monster Energy Becomes Official X Games League Partner
X Games and Monster Energy just announced a massive three-year partnership set to transform action sports for athletes…
Puma Expands Logistics Capacity With New 440,000-Square-Foot Center in France
Puma scales up for sustainable growth in France Puma has announced plans to open a new 440,000-square-foot logistics…
Nike Champions Women’s Retail in London With New King’s Road and Selfridges Stores
Nike steps up its game for women with exciting new shopping experiences on King’s Road and inside Selfridges…
Nike Philip H. Knight Campus Renaming Signals New Era of Innovation and Tribute to Phil Knight
Nike Philip H. Knight Campus, formerly known as Nike’s World Headquarters, marks a historic tribute to co-founder Phil…
Under Armour and Notre Dame Announce 10-Year Research Partnership for Innovation and Sustainability
A historic collaboration will integrate sportswear innovation with advanced academic research to benefit athletes and the environment. Partnership…
lululemon Introduces Official NFL Collection for Fans of All 32 Teams
lululemon is stepping boldly into the world of professional sports with the launch of its first-ever officially licensed…
SNIPES Deepens Its Legacy of Giving Back to HBCUs Through Pay It Forward
SNIPES deepens its impact across HBCU campuses with scholarships and cultural celebrations this fall. Investing in Students and…
adidas Unveils 2026 World Cup Home Kits Celebrating National Pride and Innovation
Bold new designs are redefining what it means to wear a national jersey. Adidas has officially launched the…
adidas’ Film “La Preparacíon Americana” Lights Up the Road to FIFA World Cup 2026
Football’s spirit of freedom and flair takes center stage in adidas new campaign film starring a truly global…
Nike and Martine Rose Launch Sport Collection Bridging Gaming and Fashion
Blending sport heritage and gaming culture Nike and Martine Rose debut a bold line for digital and physical…
Lucchese Bootmaker Launches Debut Collection at Bergdorf Goodman
Lucchese Bootmaker, the legendary Texan brand defining American Western luxury, has officially arrived at Bergdorf Goodman, the storied…
Canada Goose to Report Q2 Fiscal 2026 Financial Results on November 6
Canada Goose Holdings, the globally recognized luxury outerwear and lifestyle brand, will release its second-quarter fiscal year 2026…
Amer Sports to Release Q3 2025 Financial Results on November 18
Amer Sports, the global performance and lifestyle company behind Arc’teryx, Salomon, Wilson, Atomic, and Peak Performance, has announced…
On and Sky High Farm Goods Launch Creative Capsule for Movement and Purpose
A multi-year partnership celebrates art agriculture and design through Swiss engineering and New York nonprofit energy. Mission-Driven Collaboration…
Nike’s Project Amplify Powers a New Era of Running Technology
Nike has once again redefined the future of sport and movement with the debut of Project Amplify, the…
Wolverine World Wide to Announce Q3 2025 Earnings on November 5
Wolverine World Wide has announced the release date for its third-quarter fiscal 2025 earnings report and accompanying investor…
New Balance Extends Partnership with New York Road Runners to Empower Future Runners
*:first-child]:mt-0″> Partnership Extension and Community Impact This multi-year renewal cements New Balance as the Official Athletic Footwear and…
Stella International Reports 78% Surge in Quarterly Shipments Driven by Sports Demand
Momentum is building for Stella’s sports-focused factories and global brand partnerships. Stella International Holdings Limited, the China-based manufacturing…
Nike Grateful Ducks Collection Honors Oregon and the Grateful Dead
A tie-dye celebration of music with sport and Oregon’s creative legacy takes flight. Nike, the University of Oregon,…
Swarovski x PUMA Speedcat Shines Bright as 2025’s Most Dazzling Sneaker
PUMA and Swarovski have joined forces to deliver one of the most dazzling sneaker collaborations of 2025. The…