adidas x Willy Chavarria Blur Streetwear and Football at Paris Fashion Week with ‘Eterno’
adidas Originals and Willy Chavarria’s ‘Eterno’ FW26 project opens at Paris Fashion Week as a runway show and…
Sports
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10 moments that defined the adidas vs. Puma rivalry
The rivalry between Adidas and Puma began as a family dispute long before it became a global brand…
Anta Sports Marks A New China Led Era With A 29% Stake In Puma
China’s Anta Sports’ move to buy a major stake in Puma marks one of the most significant power…
Nike’s LeBron 23 Honor The King Is the Latest Nike Release to Spark Debate
The LeBron 23 “Honor The King” is the new Nike basketball shoe inspired by Martin Luther King Jr. Visually, it’s stunning,…
On Athletes Deliver A Historic Golden Sweep Across Global Sport In 2025
On Holgind AG is closing 2025 as a breakout year in elite sport, with its athletes winning world…
New Balance Debuts Coco Gauff Australian Open Kit
New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…
PUMA and McLaren Racing Enter Global Partnership with New Collection
PUMA and McLaren Racing are entering a multi year global partnership that ties team performance, fanwear, and lifestyle…
ANTA KAI 3 Debuts in Chinese New Year Colorway
ANTA’s KAI 3 “Chinese New Year” marks the first colorway of Kyrie Irving’s third ANTA signature, using Lunar…
LV brings ‘Victory Travels in Louis Vuitton’ to Formula 1 with 10 year Partnership
Louis Vuitton’s ongoing ‘Victory Travels in Louis Vuitton’ story moves into a new phase with a 10 year…
Adidas Chooses Bellingham and Yamal to Turn Predator Vs F50 Into a Culture Moment
Adidas is using its Spring / Summer 2026 football boot drop to stage a global “choose your side”…