Under Armour and Wisconsin Sign 10-Year Extension to Advance Student-Athlete Innovation
Under Armour and the University of Wisconsin–Madison have officially announced a major milestone: a 10-year extension of their…
Sports
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LA Kings Team Up with HexClad in New NHL Culinary Partnership
LA Kings and HexClad are turning up the heat on and off the ice. A First-of-Its-Kind NHL Culinary…
On Opens First Mexico Store as Latin America Expansion Accelerates
On steps deeper into Latin America with a new community-first hub in Mexico City. On Opens First Mexico…
Indoor Football League Partners with FanDuel Sports Network for 2026 National Broadcast Deal
The Indoor Football League (IFL) has officially announced a landmark broadcast partnership with FanDuel Sports Network. This will…
Hydration Is the New Performance Gear: Why Runners Are Pairing Buoy Drops with Their Favorite Shoes
For decades, performance footwear has been the hero of the running world. From carbon plates to energy-return foams,…
PUMA Launches MagMax NITRO 2 with Lighter Build and Bigger Bounce
PUMA is pushing the boundaries of max-cushioned running once again with the launch of the MagMax NITRO 2,…
On Opens First Spain Store in Madrid’s Golden Mile
Swiss premium sportswear brand On has reached a major milestone in its global expansion with the opening of…
Nike x Jacquemus Unveil Après Ski Collection for Winter 2025
A new kind of mountain fashion combines style and performance for every athlete. Unmatched Collaboration Returns for Winter…
Jordan Brand Signs Elite Class of 2025 Athletes in Major NIL Expansion
Jordan Brand Basketball is stepping boldly into the future with the official debut of its Class of 2025,…
GolfSuites Shifts Strategy to Indoor Simulator Lounges for Nationwide Growth
GolfSuites, an innovative leader in golf entertainment venues, has officially announced a major strategic pivot. This will reshape…