Cole Haan and Catapult Group Team Up to Launch Golf And Global Performance Apparel Line in 2026

Cole Haan, the iconic American footwear and lifestyle brand, is set to launch a new era in its nearly century-long history by partnering with Catapult Group to introduce a performance apparel division. The exclusive agreement, announced today, will see the debut of Cole Haan Golf apparel globally in Spring 2026, with additional collections for racket sports and performance lifestyle to follow.

Cole Haan’s expansion into performance apparel marks a significant evolution for the brand, which has long been celebrated for combining innovation with timeless design. This move builds on its deep-rooted heritage in golf—dating back to co-founder Eddie Haan’s patented golf shoe innovations in the 1940s—and follows the brand’s successful re-entry into the golf footwear market in 2021.

Jack Boys, CEO of Cole Haan, emphasized the brand’s commitment to serving professionals and enthusiasts who live a “24/7 lifestyle—from the back nine to the corner office and everywhere in between.” Boys noted that the partnership with Catapult Group brings together Cole Haan’s design legacy and Catapult’s operational expertise to deliver products at the intersection of style and performance.

Scott Davis, a seasoned executive with over 25 years of experience in global fashion and golf brands, will lead the initiative as President of Cole Haan Golf at Catapult. Davis, a longtime PGA professional, expressed pride in stewarding a brand “celebrated for nearly a century of craftsmanship, innovation, and timeless American style.” He highlighted the new golf apparel collection’s aim to merge performance with sophistication, extending Cole Haan’s legacy and meeting the evolving needs of today’s athletes.

The partnership leverages Catapult Group’s comprehensive growth platform, encompassing product development, production, merchandising, marketing, and sales across the golf and sports marketplaces. The forthcoming apparel line will offer sophisticated, versatile lifestyle pieces designed to transition seamlessly from work to sport to leisure, reflecting Cole Haan’s commitment to democratizing performance innovation.

Having already established a presence in golf, running, and tennis footwear, Cole Haan’s move into performance apparel underscores its dedication to offering technically advanced, style-forward products for consumers who are always on the move.

Cole Haan Golf Apparel will be available globally starting Spring 2026, signaling a bold new chapter for the brand and expanding its reach to new consumers through premium, versatile products and targeted distribution channels.