Converse Shoe Collaboration With Shai Gilgeous-Alexander Sells Out In Less Than 30 Minutes

Converse has officially unveiled the SHAI 001, the first signature sneaker created with NBA superstar and NBA MVP Shai Gilgeous-Alexander. This collaboration marks a significant milestone for both the Oklahoma City Thunder star and Converse Basketball, merging elite performance with expressive design tailored for today’s athlete and style-conscious sneaker fans.

The SHAI 001 debuted during the 2025 NBA All-Star Weekend in the lead “Butter” colorway and is now available for purchase starting September 4, 2025, at a retail price of $130 USD. This release is the realization of Gilgeous-Alexander’s vision as the creative director of Converse Basketball, where he was intimately involved in every aspect of the shoe’s design from initial sketches to logo development.

Designed to match SGA‘s versatile playing style and personal flair, the SHAI 001 harmonizes comfort, containment, durability, and style into a performance basketball shoe built to excel both on and off the court. The shoe features a puffed upper with a winged shroud and extra padding in the tongue for a snug fit, complemented by a unique zipper system that offers customizable styling—wear it fully zipped, half-zipped, or flipped down for different looks.

Performance-wise, the SHAI 001 is equipped with a Nike Zoom Air unit in the forefoot for responsive cushioning and a radial traction outsole designed to support quick cuts and explosive acceleration. The unibody molded construction lends the shoe a futuristic aesthetic, blending style and function seamlessly.

Shai emphasized that the shoe is for those “who refuse to be limited by conventional thinking or traditional expectations,” making it not just a basketball shoe, but a statement of individuality and creative expression. The “Butter” yellow color serves as the initial monochromatic release, with expectations for additional colorways inspired by those worn throughout the NBA season.

The launch also includes a special pop-up event at select Converse retail locations like Kith, where fans have the opportunity to explore the shoe in person and engage with special activities. Shai Gilgeous-Alexander’s imprint as an athlete and creative continues to pave a new path in sneaker culture, combining elite-level technical innovation with artistic vision.