Dave and Buster’s Launches NASCAR Partnership With Toni Breidinger

Dave and Buster’s launches a high-energy NASCAR partnership with Toni Breidinger for a summer filled with racing events merch drops and fan challenges.

Dave & Buster’s is making waves this summer with an electrifying announcement: the entertainment giant has launched its first-ever partnership with a NASCAR driver, teaming up with fan-favorite Toni Breidinger and TRICON Garage. This collaboration is more than just a sponsorship; it’s a full-throttle experience designed to bring fans closer to the action, both on the racetrack and in Dave & Buster’s iconic game-filled venues.

As the official 2025 Summer Ambassador, Toni Breidinger will be at the heart of an action-packed season that includes in-store appearances, exclusive merchandise, exciting giveaways, and competitive racing game events. For racing fans and arcade enthusiasts alike, this partnership promises a summer to remember.

Meet Toni Breidinger: A Trailblazer On and Off the Track

Toni Breidinger isn’t just a rising star in NASCAR; she’s a trailblazer. As the first Arab-American woman to compete full-time in a NASCAR national series, Toni has shattered barriers and inspired a new generation of motorsports fans. Her dynamic personality, combined with a strong social media following, makes her the perfect fit for Dave & Buster’s, a brand that thrives on energy, excitement, and unforgettable experiences.

Toni’s love for racing and entertainment is a natural match for Dave & Buster’s. The partnership is about more than just branding; it’s about creating interactive moments where fans can engage with Toni in person and online. During the August 8th NASCAR Craftsman Truck Series race at Watkins Glen International, Toni will be behind the wheel of the Dave & Buster’s Toyota Tundra TRD Pro, donning a custom Dave & Buster’s fire suit that fans won’t want to miss.

Exclusive Events, Merch, and Racing Game Challenges

This summer, fans will have multiple opportunities to meet Toni Breidinger in person at exclusive Dave & Buster’s events. The excitement kicks off in Chicago, followed by a high-profile appearance in New York City’s Times Square, and wraps up at Watkins Glen International on race day.

At each stop, guests can look forward to:

• Meet & Greets: Snap photos with Toni, get autographs, and chat about all things racing.

• Signed Gear: Score exclusive, signed merchandise that’s perfect for any racing memorabilia collection.

• Racing Game Competitions: Step up to the arcade and challenge Toni on some of Dave & Buster’s most popular racing games. Can you beat her high score?

But the fun doesn’t stop there. Dave & Buster’s is also rolling out limited-edition merch, including a special Dave & Buster’s X Toni NASCAR-style t-shirt. Fans should keep their eyes on Dave & Buster’s Instagram for chances to win signed Toni merch and other exclusive prizes.

The Leaderboard Challenge: Race, Win, and Climb to the Top

For those who crave competition, Dave & Buster’s is launching the Leaderboard Challenge, a nationwide contest inviting guests to go full throttle across five high-speed, high-stakes racing games: Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun: Maverick, Cruisin’ Blast, and Super Bikes 3.

Every first-place finish or jackpot win helps players climb the national leaderboard and earn entries for a shot at epic prizes. The more you play, the more chances you have to win. Whether you’re a seasoned gamer or just looking for some summer fun, the Leaderboard Challenge is your ticket to adrenaline-pumping excitement.

Toni herself encourages everyone to join in as he says,"

“I’ve been a fan of Dave & Buster’s for as long as I can remember. I always stop in when I’m on the road. I love the games, and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me. There’s nothing like being behind the wheel, whether it’s on the track or in the arcade, and now I get to do both at one of my favorite places. I’m so excited to compete with fans who love racing as much as I do and make this a summer to remember.”

Join the Action: Your Summer Starts at Dave & Buster’s

If you’re ready to make this summer unforgettable, head to your local Dave & Buster’s or visit the Dave & Buster’s website to learn more about the partnership, event dates, and how you can participate in the Leaderboard Challenge. Whether you’re there to meet Toni, snag exclusive merch, or simply race your way to the top of the leaderboard, there’s never been a better time to visit Dave & Buster’s.

Buckle up, racing fans, the road to summer fun starts now, and with Toni Breidinger and Dave & Buster’s leading the way, it’s guaranteed to be a thrilling ride!