Marshawn Lynch and Dove Men+Care Unveil BEASTMODE Collection at Target

Marshawn Lynch puts his signature confidence and energy into two bold new body care scents built for everyday freshness and post-workout swagger.

A Game-Changing Collaboration Arrives

Dove Men+Care has partnered with football legend and entrepreneur Marshawn Lynch to co-create the limited-edition BEASTMODE Collection, featuring two new body wash and deodorant variants—You Just Got Got and Beast to the Bone—available now exclusively at Target. The BEASTMODE drop is inspired by Lynch’s trademark confidence and personal style, resulting in two standout scent profiles chosen by the athlete himself after hands-on lab testing.

Two Athlete-Tested Scents for Every Routine

You Just Got Got delivers bold citrus, lime, and cedarwood for an energizing, unapologetic start—a scent that “hits bold and hard” just like Marshawn on game day.

Beast to the Bone features a fresh blend of oak moss, patchouli, and citrus designed for post-game cool-downs and smooth everyday confidence.

Each variant was selected by Lynch to answer the question: What does BEASTMODE smell like when you truly want to stand out?

Purposeful Partnership and Authentic Messaging

Jake Hirsch, Head of Dove Men+Care U.S., said:
“This drop brings together everything Dove Men+Care is about: care, confidence, and products that actually deliver. Co-creating these scents with Marshawn was a really fun ride. It’s not every day you get to build something this bold, this fresh, and made to help guys smell good and feel even better.”

Marshawn Lynch said:
“Who doesn’t wanna smell good? I know I do. I get that my partnership with Dove Men+Care to create fragrances might not have been on anyone’s bingo card, but let me tell you, we got in that lab and put it together. These body washes and deodorants will keep you feelin’ fresh and smellin’ good. Our goal was to create something you can throw on after a workout or before pulling up anywhere. Now it’s here, and y’all can finally smell what it’s like to get into BEASTMODE.”

Exclusive Access and Superfan Rewards

The two new variants are available at Target in-store and online while supplies last. As part of the launch, Dove Men+Care is giving away 24 custom BEASTMODE jerseys—one for each of Lynch’s iconic jersey number 24—to superfans who follow @DoveMenCare and @Beastmode and comment what they think BEASTMODE smells like; winners will be selected at random.

Where to Find Out More

For more information, visit www.dovemencare.com and follow Dove Men+Care on Instagram and Twitter. Fans can also catch campaign highlights and details via social media.

The BEASTMODE Collection stands out as a bold answer to the ordinary, inviting everyone to bring legendary confidence and next-level freshness into their daily routine.