FCTRY LAb NLE Choppa Duck Boot Drops New Color Pack March 12

When the NLE Choppa Duck Boot launched in May 2024 it quickly became a cultural moment. The vibrant yellow boot turned into a viral sensation, capturing the attention of sneakerheads, fashion enthusiasts, and media outlets alike. Its disruptive design and undeniable hype even earned it a cameo on Kai Cenat’s widely viewed live streams, cementing its place in pop culture. The black colorway followed in October, and both styles made their in-person debut at ComplexCon in Las Vegas last November, where they flew off the shelves.

NLE Choppa Duck Boot Color Pack Drops March 12

The overwhelming demand and momentum behind the Duck Boot signaled something bigger: the birth of a franchise. As FCTRY LAb prepares to expand into new Duck Boot models later this year, they’ve answered one of the most frequent requests from their audience—more colors. The Duck Boot Color Pack is a bold new collection that drops three vibrant hues simultaneously, offering endless styling possibilities for fashion-forward individuals. The color pack drops March 12.

"When we first launched the Duck Boot we had no idea it would be seen and loved by so many people, many of them asked if we could offer it different colors. That was the inspiration for creating the Color Pack and now our audience has the ability to style it in a million different ways" say Omar Bailey, co-founder of FCTRY LAb.

Whether you’re pairing them with streetwear, athleisure, or even high-fashion looks, these boots are designed to make a statement. With this release, FCTRY LAb continues to push boundaries in innovation and streetwear.

 

Behind the success of the NLE Choppa Duck Boot is FCTRY LAb, a Black-owned, high-tech footwear innovation facility based in Los Angeles. Co-founded by Omar Bailey, the former Head of the Yeezy-Adidas Innovation Lab, FCTRY LAb is redefining what it means to create footwear in the modern era. Since its inception, FCTRY LAb has collaborated with top-tier brands, athletes, and entertainers, including NLE Choppa, Jay-Z, Lady Gaga, Jalen Ramsey, and Trent Williams. Their Innovation Lab serves as a bridge between product creation and large-scale manufacturing, leveraging cutting-edge technology to streamline the design process and bring ideas to life faster than ever before.

The company’s unique equitable business model is another game-changer. By offering more ownership to creators, FCTRY LAb is empowering artists and influencers to take control of their creative visions. This approach, combined with their commitment to innovation, has attracted a diverse group of investors, including the Co-Founder of Tinder, the Co-Founder of WeWork, and a consortium of NBA and NFL stars.

Stepping into the spotlight, Omar Bailey brings his passion for footwear innovation to the small screen in Keanu Reeves' new docu-series Visionaries on ROKU. As the creative mind behind FCTRY LAb, Bailey is redefining what it means to be a trailblazer in the shoe game. This Black-owned company truly embodies how to empower creators and shakes up the industry with tech-savvy designs and fair business practices.

Collina Strada X FCTRY LAb RUFL Boot

 

Bailey's journey from Yeezy's Innovation Lab to co-founding his own venture is nothing short of inspiring. He's worked with cultural icons such as Jay-Z and Terry Crews, and his designs have walked the walk with brands like Adidas and Timberland. But it's not just about the big names—Bailey's real triumph came with the Yellow Duck Boot, a collaboration with NLE Choppa that took the independent footwear world by storm.

In Visionaries, viewers get a front-row seat to Bailey's creative process, watching as he turns wild ideas into wearable art. Alongside other game-changers in their fields, Bailey's journey is a testament to the power of innovation and the impact one visionary can have on an entire industry.