Hiyo Expands to Whole Foods Nationwide With New Pineapple Coconut Flavor

Hiyo, the fast-growing non-alcoholic social tonic brand known for its organic blends of adaptogens, nootropics, and botanicals, has announced a national retail rollout with Whole Foods Market across the United States.

This expansion marks Hiyo’s evolution from a successful direct-to-consumer startup into a retail powerhouse, now available in over 6,000 doors nationwide. Alongside its popular signature flavors, Hiyo debuts an all-new Pineapple Coconut variety, exclusive to Whole Foods Market and Hiyo’s official site until October 2025, when it will begin rolling out to other retailers.

Changing the Way the World Drinks

Co-founder and Chief Revenue Officer George Youmans described the move as a pivotal moment for the brand:

“We are on a mission to change the way the world drinks. We can’t do that without incredible retailers like Whole Foods Market leaning into our growth goals. This national launch with Whole Foods Market is a defining moment for our brand and we couldn’t be more excited to introduce a fresh new flavor that might just be our best yet.”

A Functional, Tropical Twist

The new Pineapple Coconut flavor blends tropical pineapple with creamy coconut, designed for summer gatherings, outdoor entertaining, and the growing sober-curious movement.

Every 12oz can offers:

• 1.7g of functional ingredients including adaptogens, nootropics, and botanicals.

• Only 30 calories and 0% ABV.

• USDA Organic, non-GMO, vegan, and gluten-free status.

This makes Hiyo both a wellness beverage and a social companion—delivering the brand’s signature “float” feeling without the alcohol.

More Flavors at Whole Foods Market

In addition to Pineapple Coconut, Whole Foods Market shoppers will also find:

• Blackberry Lemon – tart and refreshing.

• Passion Fruit Tangerine – tropical and citrusy.

• Peach Mango – sweet and smooth.

Available in single cans or 4-packs, they cater to both casual drinkers and those looking to stock up for social occasions.

Why This Launch Matters

Hiyo’s move into Whole Foods aligns with the broader rise of the functional beverage category. Analysts at Grand View Research project continued growth in drinks featuring nootropics and adaptogens, as consumers seek wellness benefits without giving up flavor or social rituals.

With Whole Foods known for championing health-forward products, the partnership puts Hiyo in front of the very audience most likely to embrace its alcohol-free, health-conscious ethos.

The Road Ahead

For now, Pineapple Coconut is exclusive to Whole Foods Market and Hiyo’s online store. Starting October 2025, fans can expect to find it at additional retail partners across the country.

With its growing lineup, national footprint, and commitment to functional wellness, Hiyo is poised to lead the next wave of mindful social drinking, or as they put it, drinking in high spirits, without the spirits.