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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
Fashion

HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
Fashion

Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Chicago’s Southside to Receive 5,000 Jordans in Faith-Fueled Outreach

    Chicago’s Southside to Receive 5,000 Jordans in Faith-Fueled Outreach

    Chicago’s Southside to Host Transformative Faith and Community Outreach with Free Jordans Giveaway. This June, a remarkable outreach is set to make a difference on Chicago’s Southside. From June 9 through June 14, the intersection at 53rd and Halsted will become the epicenter of a community movement as 5,000 pairs of Nike Air Jordans are distributed to residents.

    But this event, organized by local churches in partnership with Time to Revive, a Texas-based ministry with a global footprint, offers much more than just shoes. It’s a week-long initiative designed to uplift, inspire, and transform lives through faith, fellowship, and practical support.

    A Week of Generosity and Transformation

    For one week, a large tent will stand at 53rd and Halsted, not just as a symbol of charity, but as a beacon of hope and spiritual renewal. Every person who walks in will be welcomed with open arms and leave with more than a new pair of sneakers. According to the organizers, “Every person who receives a pair of shoes will walk away with something far greater: personal prayer, the Gospel of Jesus Christ, and a clear next step toward discipleship.”

    The outreach is intentionally designed to go beyond material needs. While a free pair of Jordans may draw crowds, the heart of the effort is spiritual. The tent will become a place for repentance and turning to God, where attendees will hear the Gospel message, feel the love of Christ, and enjoy a free meal prepared by the dedicated volunteers of Texans on Mission. The event is not being billed as a one-time occurrence, but rather as “an opportunity to see a neighborhood transformed.”

    A Fresh Invitation for Revival

    The vision behind this outreach is rooted in both compassion and conviction. Dr. Kyle Lance Martin, founder of Time to Revive, emphasizes the urgency and significance of the event:

    “This outreach is a fresh invitation for revival in a city known for its rich spiritual legacy and deep needs…This kind of outreach is urgent and overdue.”

    This initiative comes at a time when many in the community are searching for hope and direction. By combining practical assistance with spiritual encouragement, the organizers aim to address both the physical and spiritual needs of Southside residents.

    Equipping Volunteers for Impact

    Time to Revive is no stranger to large-scale outreach. Since its founding 17 years ago, the ministry has equipped thousands of people across 17 states and 99 nations to share the Gospel boldly. This summer, hundreds of local and out-of-town volunteers will be trained and mobilized to serve on the Southside, fulfilling what they see as a vital part of the Great Commission.

    The outreach will also provide attendees with a clear next step toward discipleship, ensuring that the impact extends beyond the week of the event. Organizers hope that the relationships built and the seeds planted during this time will continue to bear fruit in the months and years to come.

    More Than an Event—A Movement

    The heart behind the outreach is perhaps best captured by the words of D.L. Moody:

    “If God be your partner, make your plans large.”

    This spirit of bold faith and big vision is driving the effort, as volunteers and organizers work together to bring hope and change to the Southside. The event is not just about giving away shoes—it’s about meeting people where they are, sharing the love of Christ, and inviting them into a journey of transformation.

    How to Get Involved

    For those interested in learning more, participating, or supporting the outreach, more information is available at Time to Revive’s official website. You can also follow updates and see behind-the-scenes moments on Time to Revive’s Instagram. Media inquiries and volunteer sign-ups can be directed to Scott Troyer at stroyer@timetorevive.com or by calling (214) 295-4277.

    As the city prepares for this extraordinary week, the message is clear: everyone is welcome, and everyone can walk away with something far greater than a pair of Jordans, a renewed sense of hope, purpose, and community.

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  • Boston College becomes First-ever “Major” New Balance Football School in Team Deal

    Boston College becomes First-ever “Major” New Balance Football School in Team Deal

    Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football program under the comprehensive apparel deal. Beginning with the 2025 season, all Boston College Football apparel and footwear will be produced by New Balance, marking the brand’s first-ever sponsorship of a major NCAA football program according to a release on BCEagles.com.

    A Strengthened Alliance Rooted in Boston

    This extension builds on a relationship that began in 2021, when Boston College and New Balance signed the largest financial footwear and apparel agreement in the school’s history. With the addition of football, New Balance will now provide footwear, apparel, and accessories for all 31 varsity sports at Boston College.

    “Boston College is thrilled to expand its relationship with New Balance. Since 2021, BC has been proud to align with New Balance, a Boston-based company that is a premium, world-class athletic brand,” said William V. Campbell Director of Athletics Blake James.

    William V. Campbell Director of Athletics Blake James also said “Serving as their flagship school in the collegiate athletics space, New Balance has shown its commitment to Boston College by providing significant resources and the highest quality product lines to all of our teams and student-athletes. Our local connection to New Balance’s global brand helps strengthen the foundation of this relationship.”

    A First for New Balance and NCAA Football

    The partnership’s expansion is especially notable as Boston College becomes the first major NCAA football program to be sponsored by New Balance. The Eagles will be the only Power Conference football program with a New Balance deal, and the 2025 season will introduce the brand’s first American football cleats.

    “Our players and staff are excited to represent two iconic brands – Boston College and New Balance,” said Head Coach Bill O’Brien.

     Head Coach Bill O’Brien also said. “Being the only power conference college football program to align with a cutting-edge organization like New Balance is a great opportunity that distinguishes us.”

    Innovation, Community, and a Shared Vision

    Throughout their partnership, New Balance has focused on innovation and investment in Boston College Athletics, supporting excellence and purpose. From advances at the New Balance Sports Research Lab to the creation of better-fitting, high-performance gear, the collaboration between these two Boston institutions continues to elevate their shared community and set new standards.

    “As a Boston College alum, I am proud to see two iconic Boston institutions coming together to improve the game,”  said New Balance Vice President of Sport Ray Hilvert.

    New Balance Vice President of Sport Ray Hilvert also said. “The addition of the Eagles Football program to our existing sponsorship is a clear indication of the strong collaboration and spirit of excellence that defines the Eagles, New Balance and the City of Boston. Together, we are building a unique community that will inspire future generations of players, fans and leaders.”

    Setting a New Standard in College Athletics

    According to the release, as Boston College and New Balance take this next step, their partnership is not just about apparel—it’s about legacy, craft, and competition at the highest level. The expansion into football is poised to set a new benchmark for excellence, both on and off the field, and further cements the relationship between two of Boston’s most iconic brands.

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  • De Boulle Motorsports Launches Le Mans Bid with 3rd Entry in France

    De Boulle Motorsports Launches Le Mans Bid with 3rd Entry in France

    Nick Boulle returns to the world’s most iconic endurance race as De Boulle Motorsports confirms its third Le Mans entry for 2025.

    Nick Boulle, known for his dual role as a Dallas-based jeweler and accomplished racing driver, is set to return to the legendary 24 Hours of Le Mans in 2025. Representing de Boulle Diamond & Jewelry, Boulle will join Inter Europol Competition in the LMP2 class, racing alongside team regular Luca Ghiotto and Le Mans local Jean-Baptiste Simmenauer.

    A Championship Reward and a Lifelong Dream

    Boulle’s entry to this year’s Le Mans comes as part of the prize for winning last season’s IMSA Driver’s and Team Championship. De Boulle Motorsports received the prestigious “Truman Award,” which grants a coveted “golden ticket” entry to the world’s most famous endurance race.

    “Competing with this lineup in the 24 Hours of Le Mans is the realization of a lifelong dream and the ultimate test for any driver in motorsport,” said Nick Boulle. “I’m incredibly proud to take on this challenge, representing not only our team and family but also our business.”

    This marks Boulle’s third appearance at Le Mans. He previously raced with David Cheng and Pierre Nicolet, achieving a strong seventh-place finish in the LMP2 category.

    A Strong Team and Family Spirit

    Boulle is enthusiastic about joining Inter Europol Competition after a standout season with the team.

    “Doing this with Inter Europol Competition after such an incredible season last year driving alongside Kuba and Tom is going to be a highlight for me. I am looking forward to it in part because we always had so much fun with Kuba, Sascha, Tom and this IEC family team. And on top of that, they have shown that they know how to put together an amazing car for this race in particular. We will put our heads down and fight to make a great result happen,” said Nick Boulle.

    He also expressed excitement about working with his new co-drivers:

    “I’m excited to get to know Luca and JB as we prep for this event. We’ll do everything we can to make something very special happen! In fact, the day of the start of the race is my daughter, Celine’s, first birthday so my hope is that she will bring us a lot of good luck (and we can all celebrate her birthday in France!)” said Nick Boulle.

    Facing the Ultimate Endurance Challenge

    The 93rd running of the 24-hour race will see Boulle and teammates in the #34 and #43 entries, competing against a field of 62 cars, including 15 LMP2 rivals. Le Mans is renowned as the world’s most iconic motorsport event, testing the limits of drivers, teams, and machines over a full day of relentless competition

    Powered by Partners

    To make Boulle’s Le Mans campaign possible, de Boulle Motorsports has partnered with several prominent companies, including Mizzen & Main, Graff Interests, 7S Investments, Haas Company, and Fleur de Lis Energy.

    With a blend of family, business, and racing passion, Nick Boulle’s Le Mans effort is set to be one of the most compelling stories on the grid. As Boulle puts it, “We will put our heads down and fight to make a great result happen.” Racing fans and supporters will be watching closely as he aims for another strong finish at the Circuit de la Sarthe.

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  • Running Mate Launches 2025 Platform for Women Runners

    Running Mate Launches 2025 Platform for Women Runners

    In a bold step forward for women’s safety and empowerment Running Mate has officially unveiled its 2025 Collective an initiative launched in partnership with five leading organizations. This new community-driven program is designed to reshape how women experience running bringing together expert resources interactive workshops and the first-ever Runner Safety Certification course.

    From Personal Challenge to National Movement

    At the heart of Running Mate is the story of founder Dena Lewis who turned personal adversity—surviving two assaults—into a powerful force for change. Lewis built Running Mate on a foundational belief: no woman should ever have to choose between her safety and her right to run freely. The app connects women with verified compensated running partners ensuring that no one has to run alone.

    What started as a personal solution quickly evolved into a nationwide movement. Running Mate not only combats harassment and assault but also fosters a sense of belonging and mutual support among women runners. The launch of the Running Mate Collective marks the next phase of this mission amplifying its reach and impact.

    What the 2025 Collective Delivers

    The Running Mate Collective is more than just an extension of the app—it’s a comprehensive platform for education, support, and community. Here’s what members can expect:

    • Monthly Expert-Led Workshops: Covering self-defense, injury prevention and nutrition these sessions are led by top professionals providing actionable insights for every runner.

    • Runner Safety Certification Course: In partnership with Paratus the Collective offers the first certification focused solely on runner safety, equipping women with essential knowledge and skills.

    • Virtual and In-Person Events: From online meetups to local runs these gatherings build strong supportive communities where women can connect and grow together.

    • Exclusive Discounts and Giveaways: Members enjoy perks like free monthly runs, discounts on gear, and special giveaways, making the running experience more accessible and rewarding.

    These offerings reflect a holistic approach to women’s well-being, addressing both physical safety and emotional support.

    Building a Community of Strength and Solidarity

    “Safety shouldn’t be a privilege,” said Dena Lewis, Founder of Running Mate

    Dena Lewis, Founder of Running Mate, also  said “With the app we gave women a tool. With the Collective we’re giving them a movement—a community that says: we’re in this together.”

    The Collective unites leading organizations from across the safety, wellness, and running industries—including Safely, Hettas, Brooksee, NightCap, and invisaWear—to create a robust network of support. Together, these five partners provide innovative safety technology, expert-led training, and community-building opportunities, all designed to empower women to run with confidence.

    A Vision for the Future

    Running Mate and the Collective share a singular goal: to make running safer for every woman one step and one community at a time. This mission is evident in every feature of the platform from its user-friendly design to its commitment to ongoing innovation and collaboration.

    Looking ahead the Collective plans to expand its reach ensuring that more women have access to the resources and support they need. The ultimate vision is a world where every woman can pursue her passion for running without fear supported by a network of allies and empowered by knowledge.

    For more information visit Running Mate or follow along on Instagram at @getrunningmate.

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  • ASICS Sets Sustainability Benchmark with SX Brand 2025 Recognition

    ASICS Sets Sustainability Benchmark with SX Brand 2025 Recognition

    ASICS Corporation has been recognized as one of Japan’s SX (Sustainability Transformation) Brands 2025, a prestigious designation jointly awarded by Japan’s Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange. This recognition highlights ASICS’ structured approach to integrating sustainability across its business operations.

    ASICS stated in its official press release:

    “ASICS’ selection as an SX Brand highlights the company’s structured approach to integrating sustainability within its business operations.”

    Driving Change Through the Mid-Term Plan 2026

    ASICS’ Mid-Term Plan 2026 focuses on enhancing brand experience value, aiming to expand customer engagement through innovation in products, services, and digital infrastructure.

    Developing an Integrated Running Ecosystem

    According to the company, a key initiative is the development of an integrated running ecosystem. ASICS explained that its RUNNING ECOSYSTEM leverages data-driven insights to connect customer purchasing behavior, fitness tracking, and race participation via the OneASICS membership program. This system, ASICS noted, fosters deeper consumer engagement and brand loyalty, creating a personalized experience that aligns with the company’s core philosophy:

    “A Sound Mind in a Sound Body.”

    Strategic Intellectual Property Management

    ASICS emphasized the importance of intellectual property in its growth strategy. The company stated that it employs robust IP Management practices to safeguard its brands, ASICS and Onitsuka Tiger, and to enhance their market value, thereby strengthening long-term corporate positioning.

    Stakeholder-Centered Market Engagement

    ASICS highlighted its commitment to transparent investor relations by maintaining continuous engagement with capital markets and incorporating stakeholder feedback into decision-making. The company pointed to analyst-led executive workshops as evidence of its dedication to governance and corporate accountability.

    Sustainability in Action

    ASICS detailed ongoing sustainability initiatives, including:

    • Transitioning to 100% recycled polyester in footwear and apparel

    • Reducing single-use plastics across the supply chain

    • Prioritizing ethical material sourcing

    ASICS partners with organizations such as the Leather Working Group and Better Cotton to ensure responsible production.

    Expanding Impact: The ASICS Foundation

    The company also announced the establishment of the ASICS Foundation, which supports individuals with limited access to sports and exercise due to economic or social barriers.

    ASICS concluded:

    “Our recognition as an SX Brand 2025 is a testament to our holistic and forward-thinking approach to sustainability, setting a benchmark for the industry and reaffirming our mission to create a sound mind in a sound body—for individuals, communities, and the planet.”

  • New Balance and DTLR Back Wellness Launch at KIPP Philadelphia Academy

    New Balance and DTLR Back Wellness Launch at KIPP Philadelphia Academy

    KIPP Philadelphia is opening a first-of-its-kind student wellness suite to support youth mental health through community-driven care and design. KIPP Philadelphia Public Schools is celebrating a major milestone with the grand opening of the DTLR Wellness Suite at KIPP Philadelphia Preparatory Academy (KPPA), a unique, student-designed space dedicated to nurturing the mental, emotional, and physical well-being of students and their families.

    A Community-Driven Vision Comes to Life

    In a dynamic partnership with lifestyle retailer DTLR and athletic brand New Balance, the new Wellness Suite provides much more than a quiet room. Students now have access to clothing, shoes, hair care, affirmation stations, mental health support, and a safe, welcoming environment to reflect and process their emotions.

    The suite was designed with student voices at the center. Arrian, a sixth-grade student at KPPA, shared,

    “Mental health is a part of somebody’s being. The Maya Angelou quote on the wall, ‘there is no greater agony than bearing an untold story inside of you,’ really speaks to how important it is to let your voice be heard.”

    Cianni, an eighth-grade student, added,

    “One day I wasn’t doing too well, I talked to a social worker, and they asked me to help design the room. I sketched the design in one day. It felt amazing to be part of something so meaningful.”

    Holistic Support: Beyond the Classroom

    The Wellness Suite is more than a peaceful retreat—it’s a lifeline for students navigating the challenges of middle school. A Student Emergency Closet is stocked with new clothes, footwear, and hygiene items, ensuring that no student goes without necessities. Licensed barbers and stylists provide free after-school services, helping students feel confident and cared for in ways that extend beyond academics.

    The space also serves as a hub for wellness workshops on topics like self-care and healthy habits. A dedicated Community School Coordinator manages the suite, which is open daily to support ongoing wellness programming.

    Da’Shawn, an eighth grader, summed up the impact:

    “When I came in here, I was happy. I got to do things I couldn’t do in class. I feel relaxed. This space helps us when we’re going through something.”

    A Model for Holistic Student Support

    This initiative is part of KIPP Philadelphia’s broader commitment to holistic student support, addressing academic, emotional, and social needs as mental health challenges rise among youth nationwide. The DTLR Wellness Suite stands as a testament to what’s possible when schools, students, and community partners come together with a shared vision.

    Media are invited to tour the DTLR Wellness Suite, meet the students who helped bring it to life, and speak with KIPP Philadelphia leadership about the importance of student-centered wellness.

  • Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders in First US Sports Deal

    Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders in First US Sports Deal

    In an electrifying announcement that’s set to captivate beauty lovers and sports fans alike, Charlotte Tilbury has teamed up with the legendary Dallas Cowboys Cheerleaders as their official beauty partner. This marks Charlotte Tilbury’s first-ever sports partnership in the US, bringing together two powerhouse brands that share a vision of confidence, empowerment, and unforgettable performance.

    A Celebration of Confidence and Performance

    At the heart of this partnership is a shared mission: to empower individuals to embrace their unique beauty and step into their power. Charlotte Tilbury, renowned for its magic-infused makeup and skincare, is a global leader in luxury beauty, beloved by celebrities and beauty enthusiasts worldwide. The Dallas Cowboys Cheerleaders, affectionately known as “America’s Sweethearts,” are pioneers in dance and entertainment, celebrated for their iconic performances and unwavering spirit.

    Together, these two brands are set to create a new standard for what it means to be confident, glamorous, and unstoppable. This collaboration is not just about beauty products, it’s about inspiring women everywhere to pursue their boldest dreams, break boundaries, and celebrate their individuality.

    What’s in Store for Fans?

    Fans can expect a host of exciting experiences as part of this landmark partnership:

    • Exclusive Social Media Content: Behind-the-scenes glimpses, squad member takeovers, and beauty tutorials that bring fans closer to the action.

    • Pop-Up Events: Unmissable live experiences where you can meet your favorite cheerleaders and try the latest Charlotte Tilbury must-haves.

    • Touch-Up Stations at AT&T Stadium: Elevate your gameday look with complimentary Charlotte Tilbury touch-ups during select Cowboys home games.

    • Collaborative Campaigns: Watch for limited-edition products and campaigns celebrating the spirit and style of both brands.

    These initiatives are designed to bring the magic of Charlotte Tilbury to America’s biggest sports stage, reaching hundreds of millions of NFL fans worldwide.

    In Their Own Words

    The visionaries behind this partnership share their excitement and vision for what’s to come:

    Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer, and Founder of Charlotte Tilbury, said:
    “Darlings, I am so thrilled to be the OFFICIAL BEAUTY PARTNER of the sensational, incredible, unstoppable DALLAS COWBOYS CHEERLEADERS! They channel CONFIDENCE, STRENGTH and EMPOWERMENT, and, just like me, they understand that makeup has the transformative power to change your energy, so you can LIVE A LIFE WITHOUT LIMITS and PURSUE YOUR BIGGEST and BOLDEST DREAMS. When you feel and look like the MOST CONFIDENT, BEAUTIFUL VERSION of yourself, there is nothing you cannot do.

    The Dallas Cowboys Cheerleaders’ motto is ‘often imitated but never equalled’, which instantly resonated with me. I always say INNOVATE, NEVER IMITATE and DARE TO DREAM IT, DARE TO BELIEVE IT, DARE TO DO IT! Since day one, I have set out to DISRUPT and TRANSFORM the beauty landscape, just as the DCC has done in the world of sport and entertainment. They have REDEFINED cheerleading and REVOLUTIONISED the popularity of the sport – they embody excellence in all its forms! That’s why our FIRST EVER SPORTS PARTNERSHIP in the US is a WINNING MATCH destined to INSPIRE and EXCITE MILLIONS.

    I cannot wait to bring the MAGIC of CHARLOTTE TILBURY to AMERICA’S BIGGEST SPORTS STAGE and create so many magical moments with the Dallas Cowboys Cheerleaders.

    I cannot wait for America’s Sweethearts to become Charlotte Tilbury Darlings!”

    Charlotte Jones, Co-Owner and Chief Brand Officer, Dallas Cowboys, said:
    “The Dallas Cowboys Cheerleaders and Charlotte Tilbury – both instantly recognizable, unapologetically authentic and rooted in excellence. This first-of-its-kind partnership isn’t just about beauty products, it’s about aligning with a brand that shares our values of empowerment, self-expression, and high performance in all that we do. We are honored to have the Dallas Cowboys Cheerleaders serve as a leading example of Charlotte Tilbury’s mission, one that encourages confidence, celebrates uniqueness and inspires women everywhere to be the best version of themselves. When women lift each other up, we don’t just step – we leap into greatness.”

    A New Chapter in Beauty and Sport

    This partnership is more than just a collaboration, it’s a movement. By bringing together the worlds of beauty and sport, Charlotte Tilbury and the Dallas Cowboys Cheerleaders are setting a new standard for what it means to be confident, empowered, and unstoppable. With the support of F1 ACADEMY™ and now the Dallas Cowboys Cheerleaders, Charlotte Tilbury continues to champion women’s empowerment and inspire millions around the globe.

    Fans are invited to join this exciting journey and experience the magic of confidence for themselves. Stay tuned for exclusive content, unforgettable events, and more as Charlotte Tilbury and the Dallas Cowboys Cheerleaders make history together.

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  • New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs

    New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs

    New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North America. New Era Cap and Major League Soccer (MLS) have unveiled a new partnership naming New Era as the Official On-Field Cap of MLS, granting the brand rights to produce and distribute headwear and apparel for all 30 MLS clubs, including the newly debuted San Diego FC in 2025.

    “With soccer’s rapid rise in the U.S., this partnership aims to accelerate the sport’s momentum and bring added attention to the outstanding talent and unique experiences that MLS clubs are delivering every single match,” said Tim Shanahan, Senior Director of Licensed Products at New Era Cap. “New Era Cap is committed to soccer culture in North America, and we’ll be there for the fans, athletes, and coaches, ready to provide products fit for the glory of every unforgettable golazo, hard-won tackle, and trophy-hoisting moment. The global game is growing faster than ever, and New Era is proud to team up with MLS to help it flourish here.“

    A Partnership for a Historic Soccer Moment

    MLS is experiencing remarkable growth in the U.S. and Canada, with North America set to become the global epicenter of soccer as it prepares to host the 2026 FIFA World Cup. Both New Era and MLS are focused on harnessing this momentum to expand the sport’s reach and deepen fan engagement.

    “We are currently in one of the most exciting chapters in the history of our sport, and we are proud to welcome New Era Cap as the official on-field cap provider of MLS,” said Rachel Hoagland, MLS SVP, Consumer Products. “As the game continues to grow at unprecedented levels across North America, this partnership will bring fans even closer to the players they love, and that will further deepen their connection to our league and fuel fandom.”

    What Fans Can Expect

    Fans will see the first wave of New Era x MLS products this summer, including:

    • New collections as part of the adidas x MLS Archive Collection

    • Special releases for the MLS All-Star Game and MLS Cup Final presented by Audi

    • Additional MLS headwear and apparel for everyday wear

    The 2026 MLS Kickoff Collection will launch in December 2025, ahead of the new season and the World Cup year. Products will be available at neweracap.com and select retailers.

    Expanding Soccer’s Lifestyle Influence

    This partnership builds on New Era’s legacy with major U.S. leagues and its expanding global soccer portfolio. New Era has previously worked with several MLS clubs on licensed headwear and apparel. The agreement’s impact will be even broader as ’47, now part of New Era’s family of brands, will also offer products for MLS clubs.

    Soccer’s Moment in North America

    The announcement comes as MLS celebrates its 30th season and as the region prepares to host the Concacaf Gold Cup, FIFA Club World Cup, and the FIFA World Cup across the U.S., Canada, and Mexico. The partnership is set to further fuel the league’s momentum and strengthen the bond between fans and the game

  • StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US

    StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US

    StockX has released its latest Brand Protection & Customer Trust Report to highlight new milestones in the fight against counterfeits.

    Just in time for World Anticounterfeiting Day, StockX has released its second annual Brand Protection & Customer Trust Report, revealing the scale and sophistication of its fight against counterfeit goods in 2024. The report details how StockX blocked more than 370,000 inauthentic products—valued at nearly $74 million—from reaching customers, highlighting the company’s commitment to trust, accountability, and innovation in the resale market.

    “The findings in this report highlight our ongoing commitment to protecting our community and setting a higher standard for accountability across the resale industry,” StockX CEO Greg Schwartz said. “We’ve made significant investments in our verification processes, rolled out new, stricter requirements for sellers, enhanced our fraud prevention systems, and built valuable partnerships with brands and law enforcement agencies. But as excited as we are to share the wins, we also recognize the work ahead. This report isn’t just a reflection of where we’ve been — it’s a roadmap for how we’ll continue to lead with trust at the center of everything we do.”

    Major Results: Fakes Blocked, Marketplace Secured

    • 370,000+ products—worth nearly $74 million—were rejected in 2024 for failing StockX’s verification standards.

    • Nearly 250,000 pairs of sneakers were blocked, with over 30,000 flagged as suspected counterfeits, preventing almost $10 million in fake sneakers from reaching buyers.

    • StockX stopped more than 500,000 “bad” Asks from being listed in 2024, a significant drop from over 800,000 in 2023, thanks to stronger protections.

    • Over 90,000 suspicious account creation attempts were proactively blocked, preventing fraudulent actors from ever listing or bidding.

    Technology-Driven Verification

    Automated High-Risk Product Routing:
    StockX now uses machine learning to assign a risk score to every order entering a verification center. These models analyze seller behavior and product history, flagging high-risk items for expert review. This system led to the suspension of thousands of sellers and stopped nearly 15,000 suspected inauthentic orders from reaching customers.

    Embedded Tech: RFID & NFC:
    With brands increasingly using RFID and NFC tags, StockX has integrated these scans into its verification process. Since 2022, nearly 10 million RFID tags have been checked, flagging incomplete or incorrect tags as higher risk for counterfeiting.

    CT Scanning:
    Introduced in early 2024, CT scanning allows StockX to examine internal product structures, revealing flaws invisible to the naked eye. Nearly all electronics and select high-risk or new-release items are now CT scanned, adding a powerful layer of scrutiny.

    Partnerships with Brands and Law Enforcement

    StockX has strengthened its collaborations with leading sneaker, apparel, and footwear brands, providing them with data on market performance, counterfeit trends, and supply chain security. The company also works closely with law enforcement worldwide, supporting ongoing investigations, large-scale counterfeit seizures, and the recovery of stolen goods.

    Counterfeit Trends: What’s Being Targeted?

    The 2025 report shows that the most counterfeited products often mirror StockX’s best-sellers:

    This marks a shift from previous years, when rare and expensive sneakers like the Jordan 1 Retro High Off-White Chicago and Jordan 1 Retro High OG SP Fragment x Travis Scott were most counterfeited. Now, even general release models like the adidas Samba are high on the list, highlighting the scale and evolution of the counterfeiting problem.

    Looking Ahead

    StockX’s 2025 report makes clear that the fight against counterfeiting is far from over. The company pledges continued investment in advanced technology, deeper law enforcement partnerships, and stronger brand relationships to keep its marketplace safe and trustworthy.

    Read the full report: StockX Brand Protection & Customer Trust Report 2025

  • Amazon Partners with Athletes for 2025 Mental Health Push

    Amazon Partners with Athletes for 2025 Mental Health Push

    A new digital campaign is making mental health resources more accessible than ever.

    A groundbreaking collaboration between the Ad Council, Huntsman Mental Health Foundation, and Amazon Ads has launched The Mind Set, an interactive experience designed to demonstrate how mental health care is essential for achieving personal goals. This initiative, part of the national Love, Your Mind campaign, brings the powerful stories of three celebrated athletes—Skylar Diggins, Laurie Hernandez, and Chaunté Lowe—to the forefront, using their journeys to inspire and empower audiences across the U.S.

    A New Kind of Mental Health Resource

    At the heart of the campaign is YourMindIsTheMVP.com, a dynamic website where users can explore each athlete’s unique mental health journey. The platform offers practical resources, including breathing exercises, gratitude journaling, and meditation. For a personalized touch, users can access these tools through Alexa by saying, “Alexa, make my mind the MVP,” or dive into Amazon Music playlists inspired by the athletes’ defining traits: determination, bravery, and resilience.

    Athletes Share Their Stories—and Their Symbols

    The campaign’s PSAs, directed by Babak Khoshnoud of Bryght Young Things and developed pro bono by the Amazon Ads Brand Innovation Lab, will be featured throughout 2025 on Prime Video, in the Amazon store, and on the Fire TV landing page. Each athlete has chosen a personal item representing her mental health journey:

    • Skylar Diggins, six-time WNBA All-Star, offers her childhood basketball as a symbol of determination.

    • Laurie Hernandez, U.S. gymnastics gold medalist, donates her comeback leotard as a symbol of bravery.

    • Chaunté Lowe, U.S. high jump record holder, presents her survivor bell as a symbol of resilience.

    Fans who interact with three resources on the site can enter a giveaway to win one of these authenticated items, with the sweepstakes open through July 7, 2025.

    Voices Behind the Campaign

    The campaign is bolstered by passionate endorsements from its partners:

    “Mental health is a critical component of overall wellness that affects millions of Americans daily,” Alan Moss, vice president of global advertising sales, Amazon Ads said. “By leveraging the Amazon universe—from Alexa to Prime Video to Amazon Music—we’ve created an immersive experience that doesn’t just raise awareness but provides actionable resources through the voices of these inspiring athletes. This campaign demonstrates how technology can be a positive force in addressing the mental health challenges so many face today.”

    “These iconic athletes are demonstrating their true passion for mental health awareness by generously sharing their moving stories with the world,” Miranda Barnard, President, Huntsman Mental Health Foundation said. “These women have achieved such significant feats of athletic greatness in their respective sports, and hearing them talk about their challenges and coping strategies truly helps create a more open dialogue around mental health.”

    “We are grateful to Amazon for activating its extraordinary range of touchpoints in support of mental health awareness,” DJ Perera, chief media officer, the Ad Council said. “Our audiences look to athletes for inspiration, and through this collaboration, we can show how taking care of our minds helps us all perform at the top of our game, both physically and mentally.”

    A Growing Movement

    Since October 2023, the “Love, Your Mind” campaign has driven over 1.6 million visits to LoveYourMindToday.org, providing free mental health resources to people nationwide. The new initiative builds on this progress, aiming to normalize mental health conversations and encourage proactive self-care.

    How to Get Involved

    Visit YourMindIsTheMVP.com to explore resources, hear the athletes’ stories, and enter the giveaway. For more on the “Love, Your Mind” campaign, follow along on Instagram, Facebook, X, and TikTok.

    Giveaway Details:

    No purchase necessary. Open to legal U.S. residents, 18 and older, with or willing to create an Amazon.com account. Sweepstakes ends at 11:59:59 p.m. ET on July 7, 2025. See official rules for details.