Hunter’s New Essentials Bring Outdoor Craftsmanship To Everyday Wear

Hunter is expanding beyond its famous Wellington boots with the launch of the Hunter Essential Collection, a new line of elevated everyday basics that brings the brand’s outdoor heritage into the underwear drawer and off-duty wardrobe.

Hunter steps into everyday essentials

The Hunter Essential Collection introduces a curated range of underwear, socks and nightwear, all designed to deliver premium comfort and timeless style for daily wear. Rooted in the design language of Hunter Originals, the collection takes core wardrobe staples and reframes them through a distinctly British lens, balancing practicality with refined, modern details.

Positioned as a natural evolution for the iconic British bootmaker, the collection aims to make the brand’s craftsmanship and lifestyle appeal relevant from morning to night, not just on rainy days. It is a clear move to deepen Hunter’s presence in the lifestyle and fashion space, while staying true to its outdoor DNA.

British heritage meets modern comfort

As Nicola Matthews, Senior Vice President, Brand, EMEA-India at Authentic, the owner of Hunter, shared, “The Hunter Essential Collection is designed to make comfort feel intentional,” said Nicola Matthews, Senior Vice President, Brand, EMEA-India at Authentic, owner of the brand. “We honour our heritage of British craftmanship by delivering essentials that simply work, bringing genuine quality to the pieces you rely on daily.”

Fabrications sit at the heart of this promise. The assortment blends soft organic cottons and ultra-smooth modal, which is new to the brand for Autumn/Winter 2026, alongside heritage-inspired checks and premium yarns to create a cohesive lineup of everyday essentials. This mix signals a focus on both feel and longevity, appealing to consumers who look for elevated basics that can stand up to repeated wear.

Inside the Hunter Essential Collection

The new range focuses on core categories that anchor any wardrobe: underwear, socks and nightwear. While the press release does not list individual styles, the emphasis is on versatile silhouettes and thoughtful construction details that reflect the brand’s design DNA rather than trend-driven pieces.

By referencing the distinctive aesthetic of Hunter Originals, the collection connects back to the brand’s most recognizable products while translating that identity into softer, more intimate items. This approach allows Hunter to build on existing brand equity, extending from weather-ready boots into a comprehensive lifestyle proposition that can live inside and outside the home.

Launch timing and wholesale strategy

The Hunter Autumn/Winter 2026 collection for Hunter Essentials is now available to view exclusively through Pace Partnership London, positioning the line within a focused wholesale and showroom environment. Buyers can review the collection ahead of the season, aligning with the long lead times typical in apparel and intimates.

For consumers, the new essentials can be purchased directly through hunterboots.com, integrating the launch into Hunter’s existing digital flagship. This direct-to-consumer availability supports a seamless shopping journey for loyal fans who may first discover the brand through footwear and then trade into the new basics assortment.

Hunter and Authentic’s broader brand strategy

With more than 160-plus years of heritage, Hunter has evolved from a rubber boot maker into a lifestyle brand spanning footwear, outerwear, bags, and accessories built for outdoor performance in both rural and urban settings. Seasonal drops introduce fresh styles and colorways that build on the brand’s strong DNA, keeping Hunter front-of-mind as the “welly of choice” for outdoor enthusiasts, celebrities, and fashion trendsetters.

Parent company Authentic Brands Group describes itself as the world’s leading owner of sports, lifestyle, and entertainment intellectual property, with a portfolio of more than 50 global brands generating approximately $32 billion in annual retail sales. These brands have a presence in about 150 countries, with more than 29,000 freestanding stores and shop-in-shops and some 400,000 points of sale worldwide.

Its portfolio includes names like Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter, and Ted Baker. Through Authentic Luxury Group (ALG), a joint venture with Saks Global, the company also steers luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue, and Saks OFF 5TH.

Why this launch matters in fashion retail

For retailers, the Hunter Essential Collection offers a new way to merchandise a heritage brand that shoppers already recognize, pairing iconic outerwear and boots with intimate essentials for a fuller lifestyle story on the shop floor. For consumers, it signals that comfort-first, elevated basics continue to be a growth category, even for brands best known for performance outerwear.

By anchoring the new collection in fabric innovation, heritage checks, and a clear narrative of intentional comfort, Hunter is positioning itself to capture share in the premium basics space while reinforcing its core identity. The move reflects how established brands are looking beyond single-product fame to build out multi-category ecosystems that follow customers through every part of their day.