Jrue Holiday Partners With RHONE

In the world of performance-driven apparel, Rhone stands out as a brand designed for those committed to the relentless pursuit of progress. Known for its fusion of style, functionality, and a deep commitment to mental and physical well-being, Rhone continues to make waves in the athletic and lifestyle space. Now, the brand is taking its mission to new heights by announcing two-time NBA Champion and two-time Olympic Gold Medalist Jrue Holiday as its newest brand ambassador.

Holiday, a powerhouse on the court and a humanitarian off it, embodies Rhone’s core values. Recently honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, Holiday’s dedication to mental fitness, community impact, and excellence aligns with Rhone’s vision. This partnership not only amplifies Rhone’s ongoing collaboration with the NBA but also underscores the brand’s commitment to inspiring individuals to prioritize their mental and physical health.

Beyond his accolades as an elite athlete, Holiday’s personal journey has shaped his profound understanding of the importance of mental fitness. From overcoming injuries to supporting his wife, Olympic Gold Medalist Lauren Holiday, through her health challenges, Holiday has demonstrated resilience and strength in the face of adversity. Through this partnership, he will share his story across Rhone’s platforms, encouraging others to embrace a holistic approach to well-being.

Rhone’s collaboration with Holiday also highlights his dedication to community impact. Together with his wife, Holiday co-founded the Jrue & Lauren Holiday Social Impact Fund (JLH Fund), which empowers underserved communities across the U.S. by supporting entrepreneurs and fostering economic growth. In alignment with this mission, Rhone will make a donation to the JLH Fund, furthering its pledge to positively impact over 100 million lives.

“We’re thrilled to be welcoming Jrue to Rhone,” said Nate Checketts, CEO of Rhone. “Jrue’s unwavering commitment to community and well-being perfectly aligns with Rhone’s mission. This partnership represents an exciting opportunity to deepen our connection with the NBA community and contribute to meaningful change through the JLH Fund.”

For Holiday, the partnership with Rhone is a natural extension of his personal and professional ethos. “It’s an honor to partner with Rhone,” he said. “Their commitment to community and their focus on inspiring others to be their best selves is truly unique in the apparel industry. I’m excited to work together to drive meaningful change.”