Juan Valdez Named Official Coffee Partner of Los Angeles Rams

A landmark partnership brings the rich taste of Colombian coffee to Rams fans at SoFi Stadium.

The Los Angeles Rams and Green Coffee Company (GCC) have announced a groundbreaking multi-year partnership. This collaboration names Juan Valdez coffee as the Official Coffee of the Los Angeles Rams, marking a significant milestone for both brands and setting the stage for an enhanced fan experience at SoFi Stadium.

Starting this season, Rams fans attending home games will be able to savor Juan Valdez 100% premium Colombian coffee—offered both hot and as cold brew—throughout the stadium. This partnership is more than just a beverage offering; it’s a cultural exchange and a clear demonstration of the growing influence of Colombian coffee in the North American market.

Bringing Colombian Excellence to Los Angeles

The partnership highlights a shared commitment to sustainability, innovation, and community impact. For Juan Valdez, it represents a strategic expansion into the competitive North American market, allowing the brand to connect with a diverse and discerning audience through its globally recognized coffee and a unique experience that celebrates Colombian heritage.

Ted Skodol, Chief Revenue Officer of Green Coffee Company,said:
"Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand's commitment to sustainability and innovation. Through this partnership with the Los Angeles Rams, we are opening a new chapter in the brand's global presence, bringing its authenticity and quality to an even broader audience."

The partnership is a win for both organizations and for fans who value quality, authenticity, and sustainability. GCC’s involvement ensures that the coffee served at Rams games is sourced and distributed with an eye toward environmental responsibility and social impact.

Supporting Coffee-Growing Communities

This collaboration also shines a spotlight on the people behind the coffee. Juan Valdez is a brand deeply rooted in the lives and livelihoods of over 550,000 Colombian coffee-growing families. By partnering with the Rams, Juan Valdez is not only expanding its market reach but also elevating the stories and dedication of these families.

Sebastian Mejia, General Manager, Juan Valdez North America,said:
"Being part of a team like the Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose, and global vision behind it. Thanks to our alliance with Green Coffee Company—allowing us to elevate the presence of the more than 550,000 coffee-growing families who cultivate, with dedication and pride, a product of exceptional quality. Being present in such an iconic scenario as this, allows us to connect with global consumers, share our culture and continue consolidating Colombia as a reference of coffee excellence at an international level."

What Fans Can Expect

As part of this exclusive partnership, a special edition Juan Valdez x Rams coffee will be launched, bringing together the spirit of Colombian coffee and the energy of Rams football. The partnership will also feature:

• In-stadium activations with player images and interactive experiences

• A prominent advertising presence throughout SoFi Stadium

• Engaging digital content, including the "Recreate an Old Photo" series and behind-the-scenes features from Media Day, shared across the Rams’ official social media channels

These initiatives are designed to immerse fans in the world of Juan Valdez, offering both a taste and a story with every cup.

A Shared Vision for Excellence

At its core, this partnership is about more than coffee; it’s about uniting communities and inspiring excellence on and off the field.

Jennifer Prince, Chief Commercial Officer, Los Angeles Rams, said:
"The Los Angeles Rams and Juan Valdez Colombian Coffee are united by a shared commitment to excellence and inspiring communities, making this partnership a natural fit."

Looking Ahead

The collaboration between Juan Valdez and the Los Angeles Rams sets a new standard for partnerships in the sports and beverage industries. It creates a strategic platform for introducing the flavor and heritage of premium Colombian coffee to American sports fans, while strengthening cultural and commercial ties between two iconic brands.

As fans gear up for the upcoming season, they can look forward to enjoying world-class coffee while cheering on their team, all while supporting a partnership that values quality, sustainability, and community. Whether you’re a coffee enthusiast, a Rams supporter, or both, this alliance promises to deliver an unforgettable experience at every game.