Signature shoe and uniform sponsorships mark a bold investment in the future of youth basketball and a movement that goes far beyond the game.
Uniting Communities Through Basketball
Kyrie Irving and ANTA are building more than just basketball teams; they’re shaping a network of community, identity, and purpose.
This month, fourteen youth programs across New Jersey, Texas, and California were handpicked to receive full-team sponsorships complete with game-day uniforms and the highly anticipated KAI x ANTA footwear and apparel collection.
More Than a Jersey (A Legacy of Connection)
Every sponsored program gets top-shelf performance product jerseys, footwear, and gear in sought-after colorways like Crown Jewel, Mentality, Retro 90’s, and Klay.
These aren’t just uniforms; they’re a statement of belonging and a badge of pride, handed down from one of the most creative, culture-shifting athletes in the world.
Kyrie is passing the torch to the next generation. Each jersey and every pair of KAI 1s or KAI 2s connects young athletes to a lineage built on respect, passion, and unity values that Irving has championed throughout his basketball journey.
Rooted in Story, Growing Across the States
The initiative is rooted in the places that shaped Kyrie Irving himself.
From New Jersey, where his story began, through Dallas, Texas, his current NBA home, out to California, where ANTA is expanding its US operations, this campaign weaves together regions and cultures into a new family connected by more than just sport.
Sponsored Schools and Teams
Programs supported by the KAI x ANTA drop include:
- West Orange High School, Orange High School, East Orange Campus High School, Columbia High School, Payne Tech, Plainfield High, Teaneck High, Roosevelt, Edison, and Liberty Middle Schools, and the West Orange Junior Mountaineers in New Jersey
- DNA Prep Academy (boys) in California
- Legion Prep Academy and Paul Quinn College in Texas
These teams represent a broad coalition of athletes girls and boys that share the same mission: community, character, and commitment.
The KAI Standard: Excellence on and off the Court
From middle schoolers to college athletes, those wearing KAI gear belong to a fast-growing tribe.
They’re not just dressing for performance; they’re stepping into a legacy and learning that wins and losses matter less than the culture they build together.
Beyond Uniforms (ANTA’s US Expansion)
ANTA continues to make waves in the US athletic market. Its innovative partnership with Kyrie Irving now in its third year places a strong emphasis on supporting both the sport and the human stories within.
Elite athletes such as Klay Thompson and Daniel Gafford also showcase the ANTA commitment to community-driven, next-level design.
Why It Matters
By investing in grassroots teams, Kyrie and ANTA aren’t simply selling product.
They’re sparking a movement that redefines what it means to belong in basketball passing on not just gear, but a belief in equity, inclusion, and hope for the next generation.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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