OMM Drops its Debut Running Shoe After 55 years of Making Mountain Kits
OMM, the British brand born from the Original Mountain Marathon in 1968, has launched its first ever running…
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Nike Opens a Permanent Air Lab in Milan with 100 Unseen Prototypes
Nike and Dropcity, an emerging Milanese center for architecture and design, have unveiled Air Lab, a preview installation…
Lululemon Publishes a PFAS Free Statement After Texas AG Opens a Formal Investigation
Lululemon published a direct statement on April 16, 2026, confirming it does not use PFAS in its products.…
Clarks Launches its First Ever Marketplace with Over 100 Brands on clarks.com
Clarks has launched its first ever owned digital marketplace on clarks.com, adding over 100 third party brands across…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
Birkenstock Debuts in Switzerland With a 70 Square Meter Old Town Store at Storchengasse 23
Birkenstock opened its first Swiss store on April 14, 2026, in Zurich’s historic Old Town, the brand’s 30th…
Alexander Wang Launches Its First 3D Printed Stiletto ‘Griphori’
Alexander Wang debuted the Griphoria as part of the Spring 2026 collection at New York Fashion Week in…
Mizuno Sportstyle and Covernat Drop Their First Collaboration with Wave Daichi LS
Mizuno Sportstyle and Seoul based streetwear brand Covernat unveiled their first ever collaboration on the Wave Daichi LS,…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
Casablanca Brings For the Love of House Accessories to Its Paris Flagship
Casablanca is now offering a curated selection of accessories from its SS26 “For the Love of House” collection…
Space Available and KEEN Launch a Cord Structured UNEEK 360 on Earth Day
KEEN and Space Available unveiled their first ever collaboration, the Space Available x KEEN UNEEK 360, launching globally…
Sashiko Gals Brings Traditional Japanese Embroidery to the New Balance 993 at 1 Hotel Tokyo
Sashiko Gals, the Tokyo based collective of embroidery artists, unveiled a new custom New Balance 993 project in…
Lululemon Founder Chip Wilson Launches a New Athletic Brand Venture
Chip Wilson, the founder of Lululemon, announced on April 17, 2026 that he is building a new business…
Hommey Steps Into Footwear for the First Time With Sheepskin Slipper
Hommey, the Australian lifestyle brand founded in Melbourne in 2020 by Justin Kestelman, entered footwear for the first…
Francesco Russo Debuts His First Physical Boutique in Milan at Via Bagutta 14
Francesco Russo opened his first ever boutique in Milan on April 14, 2026, located at Via Bagutta 14…
The British Outdoor Brand Monterrain Just Launched Its First Ever Trainer in Two Silhouettes
Monterrain, the British outdoor performance apparel brand, entered the footwear market on April 9, 2026, launching its first…
Adidas Originals and Wales Bonner Drop Their SS26 “Jewel” Collection, Including Six Footwear Styles
Adidas Originals and Grace Wales Bonner launched the SS26 “Jewel” collection on April 17, 2026, through adidas.com, the…
Moncler Launches Its Summer 2026 Lineup With Jamie Dornan, Inflatable Animals and a New Seasonal Direction
Moncler launched its Summer 2026 campaign, titled “Have a Puffy Summer,” on April 15, 2026, starring Irish actor…
ANTA Sports Releases Full Year 2025 Financial Results with Record Revenue but Lower Profit
ANTA reported full year 2025 results on March 25, 2026, posting record revenue of RMB 80.22 billion (~$11.63 billion),…
Lauren Betts Is the Latest WNBA Star to Join Reebok Following Angel Reese’s Signature Shoe Success
Reebok announced on April 16, 2026, that Lauren Betts has joined the Reebok Basketball family, making the Washington…
The Jimmy Choo Sunny Trainer Brings Floral Lace and Italian Craft to the Luxury Sneaker
Jimmy Choo launched the Sunny Trainer as a new signature low top sneaker silhouette for Spring 2026, presented…
René Caovilla Puts the Flora Style Sandal at the Center of Its Spring 2026 Private Glam Collection
René Caovilla spotlights the Flora style through its SS26 Private Glam Campaign, framed by the house as “a…
STOKE Shoes Drops Two New Wide Fit Summer Styles For SS26
STOKE Shoes, the wide fit men’s performance footwear brand, dropped its SS26 summer lineup on April 9, 2026,…
REEF Expands the Fanning Franchise to Six Styles For the Fanning’s 21st Year
REEF expanded its Fanning franchise on April 9, 2026, with four new styles, marking 21 years of the…