
Nike ACG Debuts Its First Ever Hiking Boot, the Zegama Hike Coming in July 2026
Nike’s All Conditions Gear division debuted the Zegama Hike on April 14, 2026, the brand’s first dedicated hiking…
The local edition

Nike’s All Conditions Gear division debuted the Zegama Hike on April 14, 2026, the brand’s first dedicated hiking…

MIM Shoes, the Madrid founded women’s footwear brand, is marking its tenth anniversary with a targeted international expansion…

Billabong and Connecticut based eyewear manufacturer L’Amy America announced a new licensing partnership on April 15, 2026, under…

On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…

Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…

G.H. Bass and Aritzia dropped their first ever collaboration on April 15, 2026, available 24 hours early on…

PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…

Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…

Brooks Running is releasing a Springtime Surprise Weekend limited edition collection at the runDisney Health & Fitness Expo…

Oakley staged a Paris pop up presentation built around an entirely custom installation, scaffolding adapted to the proportions…

A climate advocacy group called Action Speaks Louder staged a faux pop up store in London in late…

JCPenney launched Inside Lane on April 13, 2026, a women’s basketball partnership program that pairs five collegiate and…

Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…

Vuori has appointed Heather Archibald as its first ever Chief Product Officer, effective April 20, 2026, in a…

I’ve spent more hours than I’d like to admit staring at spinning reels, waiting for that third scatter…

TOMS is spotlighting its green Heritage Canvas Alpargata this spring, tying it to Masters week at Augusta National.…

Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…

CELINE is presenting the second edition of its ÉTÉ CELINE 2026 pop-up in Shanghai’s historic Zhangyuan district, open…

Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public…

FILA and Seoul based running community ARC (A Running Club) are releasing the FLOAT TR9 2.0 trail running…

Undercover and Tokyo based women’s footwear label BEAUTIFUL SHOES released their Spring/Summer 2026 collaboration shoes on April 14.…

Moser & Cie. and Reebok unveiled the Streamliner Pump at Watches & Wonders 2026. It translates the iconic…

Birkenstock opened its first Osaka store on April 3 at 2-8-28 Shinsaibashisuji, Chuo-ku, one of Japan’s largest street…

Haider Ackermann unveiled his Spring/Summer 2026 capsule for Snow Goose by Canada Goose on April 10, launching online…