Louisiana Hot Sauce Becomes Official Hot Sauce of LSU Athletics

The Original Louisiana Brand Hot Sauce, a 96-year-old favorite in Cajun and Creole kitchens nationwide, has announced a sizzling partnership as the new Official Hot Sauce of LSU Athletics. This collaboration brings two iconic Louisiana brands together in celebration of sport, food, and Bayou State pride.

Bringing the Heat to Death Valley, and Beyond

“The partnership between LSU Athletics and The Original Louisiana Brand Hot Sauce is a homecoming for two beloved bayou brands,” said Dionne Encarnacion, The Original Louisiana Hot Sauce Brand Manager. “The Original Louisiana Brand Hot Sauce is excited to bring the heat and flavor to game days in Death Valley.”

With the partnership’s launch, The Original Louisiana Brand Hot Sauce will be infused into concession offerings across all LSU sports, with special highlights at Tiger Stadium, Pete Maravich Assembly Center, and Alex Box Stadium. Fans will see game day samples front-and-center in the Original Louisiana Hot Sauce Tailgate District, located at the heart of campus near Patrick F. Taylor Hall.

Engaging the Tiger Community: Promotions and Experiences

Look for eye-catching hot sauce signage and special on-court promotions during LSU basketball games, as well as new radio and in-game advertising throughout the season. Tailgaters and fans will also be treated to hot sauce samples on football game days, while campus dining will use the brand’s signature product in recipes and offerings.

Socially, the hot sauce will feature in an enter-to-win sweepstakes promoted across LSU Athletics social media accounts, drawing fans deeper into this fun Louisiana partnership.

For those wanting to bring a piece of Tiger pride home, keep an eye out for limited-edition LSU Athletics-themed bottles of The Original Louisiana Brand Hot Sauce debuting this fall.

Official Statements: Local Pride Meets Tradition

“LSU Athletics is proud to partner with The Original Louisiana Brand Hot Sauce, an iconic brand that has been in our community for nearly a century,” said Ben Price, LSU Sports Properties Director of Partnerships and Business Strategy. “We are excited to launch this partnership with our neighbors, and we are grateful for their support of our athletics program. Geaux Tigers!”

Watch the official announcement video here to see how this spicy deal is already lighting up the Tiger fanbase.

Stay Connected: Social Channels and More

To stay updated on all things hot sauce and Tiger sports, follow @louisiana_hot_sauce on Instagram, Louisiana Hot Sauce on Facebook, and visit louisianahotsauce.com.

Get your Tiger updates and join sweepstakes or celebrations by following @lsusports on Instagram, LSU Tigers on Facebook, @LSUsports on X, and @lsutigers on TikTok. Visit the official LSU Athletics website for schedules, news, and live game insights.