MIKE AND IKE names NBA star Josh Hart first Chief Candy Officer bringing flavor and fun to fans

MIKE AND IKE makes a sweet slam dunk by naming New York basketball star Josh Hart as its first-ever Chief Candy Officer, mixing courtside charisma with his lifelong passion for the classics.

Josh Hart (From Superfan to Chief Candy Officer)

Josh Hart has gone from sneaking his favorite fruity chews as a kid and stashing boxes in his NBA locker to having his “ultimate full-circle moment” as MIKE AND IKE’s official Chief Candy Officer. His new gig lets him step off the court and behind the scenes, calling the shots on playful brand campaigns, testing new flavors, and starring in a behind-the-scenes social series that showcases his personality and genuine love for the candy.

Josh Hart, Chief Candy Officer, said:
“Anyone who knows me knows MIKE AND IKE isn’t just a candy to me—it’s the candy. I’ve been eating these candies since I was a kid, and I still keep boxes stashed everywhere—at home, in my locker, on the plane. It’s been my number one candy forever, so stepping into this role as Chief Candy Officer feels like the ultimate full-circle moment. This isn’t just a title, it’s me representing the candy I’ve loved my whole life.”

Playing the Long Game (Authenticity Wins)

This grassroots partnership is more than a typical endorsement. Hart will work with the MIKE AND IKE team on everything from flavor experiments in their R&D lab to “candy drafts” in the boardroom, and even packing candy on the production line with an athlete’s focus. The campaign highlights the playful, behind-the-scenes action as Hart taps into his childhood nostalgia to launch real product initiatives, while sharing the fun—and flavor—with fans of all ages.

Deb Turoczy, Senior Manager of Consumer Engagement at Just Born, said:
“As Chief Candy Officer, Josh isn’t just lending his name—he’s rolling up his sleeves and getting in on the fun. From mixing up flavors in our taste test lab to running candy drafts in the boardroom, Josh is bringing the same fire and energy to MIKE AND IKE that fans love seeing from him on the court. We couldn’t imagine a better teammate.”

MIKE AND IKE (Classic Flavor, Modern Hustle)

Celebrated for over 80 years, MIKE AND IKE continues to earn its place in candy culture with bold, mixable flavors and a joyful fanbase. Hart’s own story reflects this enduring appeal, going back to his high school and college days, where he would sneak the treats before big games and share the love with teammates. His partnership signals a new era for the brand—one where authenticity, play, and passion are front and center.

Where to Follow the Fun

Fans can tune into Josh Hart’s journey as Chief Candy Officer on Instagram, TikTok, and Facebook, and check out new content and products at www.MIKEANDIKE.com. Expect playful launches, flavor innovation, and plenty of personality as Hart puts his personal spin on the classics—proving that the best partnerships start with genuine love and a little sweetness.