Misto Holdings Reports 4.5% Revenue Growth in Q2 2025 as Golf Leads Gains

Despite market challenges the South Korean conglomerate delivers higher earnings and debuts new concept stores as part of a major rebranding.

Misto Holdings—the parent of Fila and global sports and golf powerhouse—delivered robust results for the second quarter of 2025, reporting rising revenue, growing profits, and key brand moves amid economic headwinds and shifts in consumer confidence. The company, known until April as Fila Holdings, credits its multi-brand strategy and focused expansion for its resilience in a turbulent retail landscape.

Q2 by the Numbers: Revenue and Profit Climb

Misto Holdings reported a 4.5% year-over-year increase in consolidated revenue, reaching 1.23 trillion won for the quarter. Operating profit jumped 29.8% to 181.9 billion won, underscoring improvements in profitability across units.

The Misto segment, including the Fila brand, generated 216.3 billion won in revenue in Q2. Fila continued its repositioning strategy and product innovation, launching headline products such as the Peito and Panthera following the success of its Echappe series. In April, Fila debuted its 1911 Myeong-dong concept store, drawing on the label’s Italian heritage and brand history while targeting style-conscious shoppers in Seoul.

China and K-Fashion: Expanding Beyond Sportswear

In the Greater China region, Misto is leveraging its operational network to build brand footprints beyond its traditional sportswear portfolio. Its Marithé+François Girbaud label—which debuted a flagship in Shanghai’s landmark Xintiandi—signifies a strategic push into “K-fashion” and broader premium segments. The company aims to amplify brand recognition across the region through sustained investment and thoughtful brand positioning.

Golf Division Outpaces Expectations

Misto’s U.S. golf subsidiary, Acushnet, became a growth leader in the quarter, notching a 7.9% revenue increase to 1.01 trillion won. The boost came from strong demand for new launches in golf balls (Pro V1 & Pro V1x), GT Series clubs, and Scotty Cameron putters. Global performance was balanced, with U.S. and European gains offsetting select Asian market adjustments, and the segment weathered ongoing uncertainties around U.S. tariff policies.

Strategy for the Future: Diversification and Efficiency

Ho Yeon “Aaron” Lee, Chief Financial Officer at Misto Holdings, stated, “Despite uncertainties in the external policy environment and adjustments in certain operating regions, strong brand competitiveness centered on Acushnet and the positive effects of restructuring certain overseas operations contributed positively to the company’s overall performance improvement. The Misto segment is also focusing on enhancing product competitiveness and improving distribution efficiency under its mid- to long-term strategy, while continuing to invest in and support balanced growth across our brand portfolio.”

New Name, Bigger Ambitions

This quarter marks Misto Holdings’ first as a rebranded entity. The move from “Fila Holdings” signals an evolution from a single-brand perception to that of a true global portfolio operator with investments in sportswear, fashion, and golf. Founded from the Italy-born Fila brand, Misto acquired Fila’s global business in 2007 and expanded into golf via the 2011 acquisition of Acushnet Holdings, home to Titleist, FootJoy, Scotty Cameron, Kjus, and Vokey.

As Misto Holdings enters a new era, Q2 results show the power of a diversified approach—balancing legacy, innovation, and global strategy to drive steady growth, even in uncertain times.