Moncler Unites Al Pacino and Robert De Niro in “Warmer Together” Global Campaign

Moncler unites Al Pacino and Robert De Niro for its global “Warmer Together” campaign celebrating friendship and connection and the true warmth that comes from within through cinematic portraits by photographer Platon.

A Legacy of Warmth Reimagined

After seven decades of defining luxury outerwear, Moncler introduces its most heartfelt campaign yet. “Warmer Together” is a love letter to human connection, starring legendary actors and lifelong friends Al Pacino and Robert De Niro in their first-ever shared fashion campaign.

With its message that “real warmth is never solitary it’s shared,” Moncler reframes warmth as an emotional experience: the comfort of friendship and love rather than just physical protection from the cold.

Remo Ruffini, Chairman & CEO of Moncler, said:“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper love and togetherness. These values have shaped everything we’ve done for over 70 years.  Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together.”

Icons of Cinema, Symbols of Connection

Captured in black and white by world-renowned portraitist Platon, the campaign channels an enduring sense of humanity and intimacy.

The imagery is accompanied by five short films titled Friendship, Respect, Connection, Trust, and Warmth each tracing moments between Pacino and De Niro that speak to shared history and enduring respect. Filmed in New York City’s familiar grit and skyline glow, the duo’s interactions are spontaneous and sincere, with laughter and tenderness captured between takes.

De Niro remarks, “Warmth was never about the outside it was always about what was happening on the inside,”.

Pacino reflects, “Friendship is the greatest thing you can have. There’s an innate trust and understanding of life”.

The Creative Vision (“Warmth Has a Heartbeat”)

For Platon, whose photographs have chronicled world leaders and cultural icons, the project was an exploration of emotion over aesthetics. “You see not just two historic actors, but two friends who know each other deeply,” Platon said.

The shoot produced cinematic intimacy: moments of laughter as the pair embraced on set, playful teasing between takes, and a depth of character that underscored warmth as empathy rather than temperature.

Complementing the main visuals is a new rendition of Bill Withers’ “Lean on Me” performed by Moncler ambassador Tobe Nwigwe and his wife Fat. The song elevates the campaign’s spirit of unity and friendship while reinforcing Moncler’s heritage of compassion and strength through collaboration.

Wardrobe of Modern Icons

Within the campaign, De Niro wears the Moncler Maya 70, a renewed take on the brand’s classic 1950s down-quilted jacket crafted in recycled nylon with clean lines and timeless appeal. Pacino dons the Bretagne jacket, a fresh Fall/Winter 2025 release built for protection, lightness, and ease of movement.

Each design represents Moncler’s enduring philosophy: heritage elevated by innovation, and protection redefined through connection.

More Than a Campaign (A Manifesto)

Launching globally across print, film, digital, and outdoor media, Warmer Together underscores Moncler’s mission to champion unity and compassion in an increasingly fragmented world. As Pacino and De Niro’s quiet friendship radiates through Platon’s lens, Moncler reminds us that real warmth comes not from fabric or feathers but from being part of one another’s story.