Monterey Car Week 2025 Drives Economic Growth and Global Spotlight

Monterey Car Week, California’s world-renowned festival of horsepower, heritage, and high design, will once again transform Monterey County into the epicenter of automotive culture from August 8–17, 2025.

Spanning more than 35 events across the county, Car Week blends historic showcases like the legendary Pebble Beach Concours d’Elegance and The Quail, A Motorsports Gathering, with exciting new additions, expanded lifestyle experiences, and deeper community engagement.

New & Noteworthy in 2025

This year’s Car Week brings fresh attractions while building on its rich traditions:

• Woodies in the Woods makes its debut at the historic Asilomar Conference Grounds, celebrating classic wood-paneled wagons with live music, delicious food, and a custom craft lager from Other Brother Beer Co.

• The Paddock Monterey presents a 50-car RADwood showcase, honoring the iconic automotive lifestyle of the 1980s and 1990s, this year spotlighting the 25th anniversary of the Saleen S7.

• Motorlux ups the ante with more food and beverage activations than ever before, featuring Michelin-starred and James Beard Award-winning chefs from the region.

• Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca celebrates the 75th anniversary of Formula One and the first-ever appearance of NASCAR legends racing original IROC cars.

• Pebble Beach Concours d’Elegance makes history by gathering all eight generations of the Rolls-Royce Phantom together for the first time in North America.

• Exotics on Broadway expands to a five-block hypercar showcase, with 40+ rare models and an enclosed VIP lounge.

• Prancing Ponies Women’s Car Show, known for empowering women and creating opportunities for low-income participants, brings adoption-ready pets to its Carmel-by-the-Sea soirée.

Free Community Events

Beyond the high-ticket showcases, visitors can enjoy 20+ free events, including the tongue-in-cheek Concours d’Lemons, the rolling parade of the Pebble Beach Tour d’Elegance, and the Pacific Grove Rotary Concours Auto Rally.

A complete schedule, maps, and travel tips are available at SeeMonterey.com/CarWeek.

Economic & Philanthropic Impact

“Monterey Car Week is more than just horsepower and heritage, it’s a catalyst for economic vitality and community prosperity,” said Rob O’Keefe, President & CEO of See Monterey. “The event is an engine in the local tourism economy and delivers an unmatched global spotlight on our destination.”

The week attracts 100,000+ visitors each year, generating over $130 million in estimated visitor spending. In just ten days, the event accounts for 5% of the region’s total annual hotel nights. Last year’s auctions set new records, including a Ferrari F50 at $5.5 million during the RM Sotheby’s sale.

Philanthropy is at the heart of the celebration: 100+ local charities, including youth programs, educational funds, and community foundations, benefit from proceeds.

“These events generate income for our community and substantial donations for local charities,” said Sandra Button, Chairman of the Pebble Beach Concours d’Elegance. “I’m proud to note that the Pebble Beach Concours raised a record $3.1 million for charity this past year, and we’re on track to match or surpass that in 2025, bringing our total charitable contributions to over $45 million.”

Plan Your Visit

For first-timers, seasoned collectors, and residents alike, SeeMonterey.com is the ultimate planning resource, with event listings, interactive maps, transportation tips, and even a free AI-powered trip planner.

Visitors are encouraged to travel responsibly, respect communities, follow parking and traffic guidelines, and stay on the right path.

Monterey Car Week 2025 promises to blend legendary automotive heritage with fresh experiences, global prestige, and local heart, making it a must-see celebration for enthusiasts and casual fans alike.