Netflix and Joe Hand Promotions Team Up to Deliver Canelo vs Crawford to 10,000+ Venues

Boxing fans can feel the live event electricity at their favorite sports bars as Canelo and Crawford collide in a history-making bout broadcast on Netflix in bars and restaurants for the first time.

Major Bout Goes Big with Netflix and Joe Hand Promotions

For one night this September, sports bars across the U.S. and Canada will transform into the ultimate boxing arenas as v teams up with Netflix to deliver the blockbuster showdown between Canelo Álvarez and Terence “Bud” Crawford on Saturday, September 13, 2025. This fight, taking place at Allegiant Stadium in Las Vegas and streaming globally on Netflix, marks a major step in how the world’s most anticipated matchups reach fans—no pay-per-view required for Netflix subscribers.

Shared Viewing Transformed

Joe Hand Promotions will distribute the Netflix broadcast through DirecTV for Business, DISH, and streaming solutions for bars, restaurants, casinos, and more. This is the third such partnership, with Jake Paul vs. Mike Tyson and Katie Taylor vs. Amanda Serrano’s last fight successfully bringing Netflix’s new live sports ambitions to the commercial market.

“It’s more than a fight — it’s a global sporting event, and we’re thrilled to help deliver it to audiences across North America,” Joe Hand, Jr., president of Joe Hand Promotions, said. “As Netflix expands its live event offerings, this partnership provides an unprecedented opportunity to bring one of the biggest fights in the sport to fans in a communal environment.”

Marketing Power for Local Businesses

Beyond distribution, Joe Hand Promotions supplies custom promotional tools and resources so commercial establishments can amplify buzz, drive traffic, and maximize the night’s visibility. From in-venue signage to digital outreach, these resources help ensure that the fight dominates local sports conversations and draws fans together for one of the year’s most electrifying matchups.

Find the Fight Near You or Bring the Fight to Your Venue

Fans who want the big-fight energy can locate participating venues by searching OnTap Sports—Joe Hand Promotions’ easy-to-use bar finder. For bars or clubs looking to broadcast the event, details on licensing Canelo vs. Crawford are at JoeHandPromotions.com or by calling 1-800-557-4263.

Why Canelo vs. Crawford Is a Historic Showdown

This is not just any title fight: Canelo puts all his super middleweight belts on the line as Crawford, undefeated and rising two weight classes, attempts to make history in a rare champion vs. champion super-fight. Both boxers are Hall of Fame candidates, and the card is set for 9pm ET at Allegiant Stadium, the NFL’s Las Vegas Raiders home ground.

The Future of Big Fight Nights

With Netflix investing in more live sports and Joe Hand Promotions delivering the events to the world’s most electric viewing spaces, the Canelo Álvarez vs. Terence Crawford fight is not only about two legends but about the evolution of shared fan experience and the democratization of access to sport’s greatest moments.

This September boxing fans will experience the action, drama, and community of a historic fight night right from their local sports bar—all thanks to a pioneering partnership between Joe Hand Promotions and Netflix.