Nike and SKIMS Reveal Their Debut Collection Ahead of September Launch

NikeSKIMS, the new brand born from the powerhouse collaboration between Nike and SKIMS, is confidently entering the activewear market with an approach that feels disruptive, inclusive, and distinctly modern. Launching September 26, this line is far more than a co-branded drop—it’s an ambitious new label that fuses Nike’s technical mastery with the unapologetically body-positive energy of Kim Kardashian.

If you’ve grown tired of seeing workout sets blend into the same old athleisure, NikeSKIMS shakes up the scene with a “system of dress”: seven innovative collections and 58 wide-ranging silhouettes offer more than 10,000 possible outfit combinations. The collection caters to elite athletes, everyday fitness enthusiasts, and those who simply want superior comfort from the gym to a night out. The campaign features over fifty athletes, including the likes of Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Kim Kardashian herself. It’s a celebration of performance, empowerment, and confidence.

The design philosophy is rooted in not making women compromise—SKIMS’ sizing runs from XXS to 4X and each collection is rich in texture, comfort, and technical features. Matte delivers compression and smoothing, Shine brings quick-dry technology with added sheen, and Airy is all about breathable mesh for effortless layering. Seasonal lines like Vintage Seamless and Matte Tricot add depth, while Weightless Layers and Shiny Nylon pieces expand the styling possibilities even further.

NikeSKIMS doesn’t shy away from challenging industry expectations. As brands scramble for relevance and market share among women’s athletic wear, this launch feels especially well-timed—positioning strong, authentic bodies and original style squarely at the center of its campaign. Where SKIMS was the internet’s solution for shapewear, NikeSKIMS is poised to become the go-to for performance apparel that’s just as comfortable as it is empowering.

Kim Kardashian’s influence brings a fashion-forward sensibility, but there’s substance behind the style. The entire launch is about defining a new benchmark—not just technically, but culturally—linking Nike’s innovation and athlete insights with Kardashian’s proven dedication to the female form. It’s not perfect, and that’s why it stands out: the collection takes the risks needed to move the conversation forward.

With its diverse sizing, premium materials, and strong athlete endorsements, NikeSKIMS sets a new bar for inclusivity and authenticity in activewear, offering pieces for the elite athlete and the everyday mover alike. The verdict: this is not another transient hype launch—it’s a genuine leap in fashion and function that puts women’s sport, style, and substance right where they belong: front and center.