Nike and SKIMS Team Up to Redefine Activewear with NikeSKIMS

In an exciting move that’s set to shake up the fitness and activewear world, Nike, Inc.

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In an exciting move that’s set to shake up the fitness and activewear world, Nike, Inc. (NYSE: NKE) and SKIMS have joined forces to launch NikeSKIMS, a groundbreaking new brand that promises to bring cutting-edge innovation to the industry. This long-term partnership will introduce a wide range of products designed to inspire more athletes and women to embrace sports and movement.

"Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women," says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. NikeSKIMS combines Nike’s unmatched expertise in performance innovation, sport science, and athlete insights with SKIMS’ passion for celebrating the female form and creating solutions for every body type. Together, the brands aim to celebrate all levels of athleticism, from professional athletes to those just starting their fitness journey. Every piece in the collection will be thoughtfully designed to fit and flatter the body, enhancing natural curves while delivering top-tier performance.

"Over the past five years, SKIMS has redefined the intimates and loungewear industry," says Jens Grede, Co-Founder & CEO, SKIMS. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of excellence."

Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has revolutionized the intimates and loungewear industry with its innovative designs and inclusive approach. The brand is committed to creating solutions for every body, offering everything from shapewear to ultra-comfortable loungewear. SKIMS products are available online at SKIMS.com, in permanent stores across the U.S., and through select global retailers.

The debut collection will be available this Spring in the United States, both online and in select retail locations, with a global expansion planned for 2026. This marks the beginning of an exciting new era in fitness and activewear, one that prioritizes inclusivity, innovation, and style.

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