Nike Launches Erling Haaland Phantom 6 Low Player Edition August 18

Nike and football phenomenon Erling Haaland are set to launch Haaland’s first Player Edition model of the cutting-edge Phantom 6 Low. Crafted for strikers who shine in the game’s biggest moments, the Phantom 6 Low is built for one purpose: turning chances into certainties, feeding Haaland’s explosive style, and reflecting his relentless drive for goals.

From his roots in Norway, Haaland has forged a career by responding to adversity with aggression and opportunity, even becoming the fastest footballer in history to reach 300 goals. That same spirit is woven into the DNA of the Phantom 6 Low: a boot that, like Erling, responds with ferocity and confidence when the pressure is highest.

Engineering Performance: Phantom 6 Innovations Meet Haaland’s Inner Fire

Erling’s Player Edition Phantom 6 Low combines Nike’s most advanced technology with design inspired by his signature intensity. Every feature is tuned to support rapid strikes, precision finishes, and relentless attacking.

• Fit and Feel: Engineered for dynamic movement, the Phantom 6 Low features a contoured soleplate and optimized stud pattern for responsive grip and agility, giving attackers like Haaland the confidence to turn tight spaces into scoring opportunities.

• Strike Zone: Nike’s latest upper material maximizes ball control for close-touch finesse and powerful shots, even in the game’s most chaotic moments.

• Comfort & Speed: Lightweight construction keeps the boot feather-soft and race-ready, letting Erling’s speed shine without sacrificing stability in the box.

The boots ignite with vivid red detailing, representing Haaland’s “inner fire”, ready to spark whenever a continental knockout, must-win derby, or last-second opportunity calls.

Whether lining up for a continental knockout or a must-win derby, he responds with precision so good, it’s scary.

Introducing Erling’s Personal Nike Logo: The Storm of Nines

The drop also sees the debut of Haaland’s own Nike logo: a storm of nines swirling outward, each one nodding to his famed number 9 jersey, and symbolizing Haaland’s role as the “eye of the storm.” Calm off the pitch, ruthless on it—the logo captures the composure and aggression that set him apart.

“Too Big to Miss” Campaign: Overshadowing Defenders and Expectations

Nike’s campaign for the Phantom 6 Low Player Edition kicks off with a bold message: “Too Big to Miss.” Standing tall against a city skyline, Haaland is depicted as a giant, his game bigger than the defenders trying to contain him and even the expectations of the crowd. The visuals reinforce his outsized impact, both as a physical presence and a statistical phenomenon, every time he steps on the pitch.

See campaign highlights via Nike’s newsroom for imagery and film:

• Haaland’s towering performance and signature moves.

• Insights into what makes the Phantom 6 Low scary good for scoring.

• Exclusive clips from Erling’s journey and interviews.

Driving Mindset and Legacy

Erling’s Player Edition boot isn’t just about goals; it’s about inspiring a mindset in the next generation of footballers: the belief that greatness is inevitable with hard work and creative confidence. The collaboration between Nike and Haaland continues to push the boundaries of what’s possible on the pitch, encouraging strikers everywhere to play with the same fearlessness that defines the Norwegian star.

Release Details & Shopping Info

The Nike Phantom 6 Low Erling Haaland Player Edition launches at select retailers on August 18, before going live globally on nike.com and through additional retail partners August 21. Keep an eye on Nike’s official launch page and football gear partners for more information, exclusive content, and availability in your region.