On and POST ARCHIVE FACTION unveil Current Form 3.0 redefining speed and design for 2025

On and POST ARCHIVE FACTION debut Current Form with the Cloudmonster Hyper PAF blending tech innovation and avant-garde style for runners ready to embrace

Embracing Change (Design Philosophy and Campaign Vision)

Current Form 3.0 is the fastest realization of On and PAF’s creative partnership to date. The collection unites the natural world and human imagination, inviting wearers to embrace sudden shifts and break old habits as an act of personal and communal progress. The related campaign, filmed by Jan Lee and photographed by Kwak Kigon, tells an expressive story of mind and movement—ordinary places and objects awaken as performance and rhythm become art.

The collection’s theme, change as an inevitable aspect of moving faster, threads through every detail. In design, material, and experience, On and PAF encourage exploration of the “unseen,” whether geographic, psychological, conscious, or subconscious. This spirit of optimism says yes to transformation and uncertainty, using apparel and footwear as vehicles for progress.

The Cloudmonster Hyper PAF (Hybrid Innovation)

Central to the launch is the Cloudmonster Hyper PAF in three colorways:

• White/White for a minimalist, clean aesthetic symbolizing purity and new beginnings

• Black/Black with a curved white tongue that echoes the streamlined form of a fast-moving orca

• Phantom/Apollo: a tonal gray inspired by moon dust, evoking new frontiers and exploration

This sneaker blends the upper of the Cloudmonster 2 PAF with the bottom unit of the Cloudmonster Hyper, resulting in a high-cushioning, performance-first silhouette that feels as good as it looks. Every detail speaks to the transformative power of speed, energy return, and comfort.

Accessories (Merino Sock PAF)

Completing the capsule are three technical merino running socks—Ivory/Glacier, Black/Glacier, and Frost/Glacier—built for breathability, moisture management, and long miles across varied terrain. They reflect On and PAF’s commitment to precision and innovation for both urban and outdoor athletes.

Product Availability

The Current Form 3.0 collection launches on October 9, 2025, with all three Cloudmonster Hyper PAF colorways and technical socks available from On, POST ARCHIVE FACTION, and select retail partners worldwide. Limited stock ensures each piece stays exclusive, reflecting the experimental edge and forward-thinking fusion that defines this partnership.

Pushing Movement, Rethinking Progress

With Current Form 3.0, On and POST ARCHIVE FACTION continue to break conventions in both running technology and style. Their latest collection is not just a celebration of gear—it’s a call to embrace uncertainty, move faster, and imagine new possibilities through the ever-changing landscape of movement. On and POST ARCHIVE FACTION unveil Current Form 3.0, a boundary-pushing collection featuring the high-performance Cloudmonster Hyper PAF and technical merino socks exploring the transformative power of speed and movement in three striking colorways launching globally on October 9.