On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style

Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a bold new collaboration that bridges high-performance sport with rich cultural expression. The partnership kicks off with a striking campaign centered around tennis, a sport steeped in heritage yet ripe for reinvention.

Burna Boy, celebrated for his genre-crossing music and distinctive style, steps into the symbolic role of Clubhouse President in On‘s tennis universe. This title embodies his influence as a creator who moves communities beyond music. The partnership aims to elevate self-expression and community building through creative products and experiences that energize the sports world.

The launch campaign, directed by Rollo Jackson, reimagines the tennis clubhouse as a vibrant cultural hub layered with Nigerian-inspired aesthetics and Burna Boy‘s signature artistic flair. The collaboration follows Burna Boy’s headline gig at On‘s Clubhouse Nights event in Paris earlier this year, solidifying the music star’s role within On’s growing global footprint.

On Running, founded in the Swiss Alps in 2010, is known for its cutting-edge innovation in premium footwear technology, including their award-winning CloudTec® and LightSpray™ systems. The brand pursues not only high performance but also purposeful design and circular economy initiatives, resonating with a global community that values sport as an expression of human spirit and creativity.