On Partners With Rising Swiss Football Star Sydney Schertenleib to Elevate Performance and Lifestyle

On, the globally rising Swiss sportswear brand, has officially announced a major new partnership with one of the country’s most promising athletes: 18-year-old Sydney Schertenleib. As part of this collaboration, Schertenleib joins On as an ambassador, representing the brand across both its Training and Lifestyle verticals. This move not only reinforces On’s deep commitment to supporting emerging talent but also highlights the company’s growing ambition to shape culture, both within Switzerland and around the world.

A Rising Star With Global Promise

Despite her young age, Schertenleib has already established herself as one of Switzerland’s most formidable football talents. She has made remarkable strides on the pitch with both the Swiss National Team and FC Barcelona, where her technical skill, athletic intelligence, and unwavering composure have distinguished her as a force to watch. Furthermore, she has become highly influential outside the stadium as well. Her authenticity, personal style, and confident self-expression have quickly earned her a strong following among Gen Z communities across Europe.

This dual impact, both athletic and cultural, made Schertenleib a natural partner for On, especially as the brand continues expanding at the intersection of performance, movement, and design. As global sports continue merging with lifestyle and everyday fashion, athletes like Sydney represent the evolving future of sportswear influence.

Shared Roots, Shared Values

In speaking about the partnership, Schertenleib emphasized how meaningful it is to collaborate with a brand that not only shares her nationality but also mirrors her mindset.

“On’s approach to design and performance feels really aligned with who I am,” she said. “As a Swiss athlete, it’s exciting to partner with a brand that shares my roots and a passion for movement and pushing boundaries. I’m looking forward to working together on the projects ahead.”

Her words highlight a deeper bond, not just between an athlete and a brand, but between two Swiss forces reshaping global sport and culture in fresh, inspiring ways.

On’s Strategy: Cultural Connection Meets Athletic Excellence

Over the last several years, On has evolved from a performance running brand into a dynamic global label shaping conversations across fashion, athletics, and everyday lifestyle. In partnering with Schertenleib, On continues strengthening its mission to become one of Switzerland’s most culturally connected brands.

According to Alex Griffin, On’s Chief Marketing Officer, Sydney’s influence extends far beyond her talent on the pitch:

“Her ambitious energy and authentic approach to movement and style align perfectly with our mission to ignite the human spirit through movement,” Griffin shared. “Her strong connection to young communities and inspiring role for young women in particular make this partnership a powerful addition to our Training and Lifestyle journey.”

This move also represents On’s broader strategy of elevating athletes who reflect modern values, athletes who embrace creativity, individuality, confidence, and global perspective. By aligning itself with individuals who transcend sport, On strengthens its voice in youth culture while staying true to its roots in engineering, innovation, and movement.

A Partnership Expressed Through Visual Storytelling

To mark the beginning of the collaboration, On partnered with acclaimed Swiss photographer Iris Humm, known for capturing raw, emotional, and deeply human portraits. The resulting visual series presents Schertenleib through a blend of performance-driven and relaxed lifestyle settings, illustrating the fluid way she shifts between intense training sessions and everyday ease.

These images symbolize more than a campaign, they represent the partnership’s philosophy: the coexistence of performance and lifestyle, discipline and personal expression, athletic drive and everyday authenticity.

A Powerful Moment for Swiss Sport and Swiss Creativity

This partnership holds significance that stretches well beyond branding. It symbolizes a growing moment for Switzerland’s cultural and athletic presence on the global stage. As Swiss athletes rise in popularity and Swiss brands like On reshape the sportswear industry, collaborations like this demonstrate the country’s emerging influence in worldwide sports, fashion, and culture.

Moreover, Schertenleib’s involvement offers young athletes, especially young women, a role model who reflects their realities. She represents skill, ambition, and self-expression all at once. She demonstrates that young women in sport can be powerful, stylish, and culturally impactful without compromising any part of who they are.

Why This Partnership Matters Going Forward

As On continues expanding globally, the brand is increasingly focused on initiatives that merge storytelling, design, and movement. Sydney Schertenleib, with her growing platform and strong connection to youth communities, strengthens this mission. Her presence at the brand’s forefront enhances On’s ability to speak to a new generation, one driven by authenticity, movement, and individuality.

With Sydney’s next chapter beginning, the partnership signals a promising journey ahead, one in which performance, creativity, and community collide. And as the world watches her career unfold, On will be right beside her, amplifying her story, supporting her growth, and celebrating the spirit of movement that defines them both.