On x Zendaya Launch ‘Zone Dreamers’ — A Futuristic Fusion of Fashion, Film, and Friendship

In a striking display of creative ambition, Swiss sportswear innovator On and global icon Zendaya have launched "Zone Dreamers," their most daring campaign yet and the latest milestone in their ongoing partnership.

A Cinematic Leap for Sportswear

For the first time, On brings its brand universe to life through the lens of a fictional film trailer, directed by acclaimed visual artist Nadia Lee Cohen and styled by fashion luminary Law Roach. The campaign explores the emotional power of movement and the unique confidence that emerges from moving together. "Zone Dreamers" underscores On’s commitment to pushing the boundaries of visual storytelling and forging deeper cultural connections.

A Surreal Journey Led by Zendaya

Set in a dreamlike, cinematic world, Zendaya stars as a protagonist journeying through space, supported by a close-knit crew. Together, they move, train, and explore new worlds, discovering that confidence is not only an internal force but also something strengthened by community. The campaign’s fictional film trailer blends otherworldly storytelling and stylized detail, delivering a genre-bending take on fashion, performance, and friendship.

The visual narrative is elevated by custom-designed spacesuits from Law Roach and avant-garde jewelry by Chris Habana, infusing the campaign with a retro-futuristic edge that blurs the line between fashion and fantasy.

“Zone Dreamers was such a joy to create,” said Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”

New Icons: Cloudzone and Studio Knit Bodysuit

The campaign introduces two standout products:

• Cloudzone: On’s latest lifestyle sneaker, featuring CloudTec® cushioning for ultra-soft movement and minimalist style.
• Studio Knit Bodysuit: A seamless, sculpting one-piece designed for fluid motion, comfort, and quiet confidence.

Zendaya showcases three signature looks, including the Studio Knit Bodysuit in Caper with the Cloudzone in Ice/Black, and a variety of other performance and lifestyle pieces in a palette of Caper, Rock, Glacier, Ivory, Coral, Malibu, Pearl, and Ice.

A New Chapter in Fashion Storytelling

"Zone Dreamers" launched globally on April 15, 2025, with the Cloudzone sneaker and Spring/Summer 2025 Movement Lifestyle collection now available at On’s website, flagship stores, and select retailers worldwide.