Pacsun and Aleali May Launch Second NFL Collection With 10 Teams Represented

Pacsun and renowned fashion designer Aleali May have announced the release of the highly anticipated second iteration of the NFL x ALEALI MAY collection, a limited-edition drop that fuses sports energy, streetwear innovation, and inclusive identity into one unisex capsule. Launching September 16, 2025, the collaboration builds on the momentum of Pacsun’s long-term investment in making sports a central pillar of youth culture, where fandom and fashion are inseparable, and every fan’s story is honored in style.

A New Season for the NFL x ALEALI MAY Collaboration

The NFL x ALEALI MAY collection was designed and styled by LA native Aleali May, whose boundary-pushing approach continues to reshape the intersection of high culture and sportswear. May’s vision for this season is clear: “What excites me about this collection is showing how sports energy translates into streetwear that people want to live in… I designed these pieces to carry the spirit of the game, but in a way that feels effortless and everyday. It’s about creating styles that connect team pride to personal style”.

The result is a lineup of graphic tees and hoodies built to move between the stadium, the streets, or anywhere life takes today’s generation of sports-loving creators, curators, and visionaries. The collection represents ten iconic NFL teams, including the Los Angeles Rams, San Francisco 49ers, Las Vegas Raiders, Dallas Cowboys, Philadelphia Eagles, New York Giants, New England Patriots, Pittsburgh Steelers, Baltimore Ravens, and Los Angeles Chargers.

Garment Design: Material, Fit, and Visual Statement

Aleali May’s collection is uncompromising when it comes to quality, structure, and attention to detail. Each piece features:

• Boxy, oversized silhouettes that speak to today’s relaxed, confident streetwear sensibility.

• Thicker, heavyweight cotton fabrics and premium materials, with tees sporting a distinctive distressed wash for a vintage-inspired lived-in vibe.

• Double-sided prints and bold design motifs transform classic NFL logos and colors into wearable art and ensure style consistency no matter your angle.

• Unisex fits and S–XL sizing to make team loyalty genuinely inclusive, reframing sportswear as a space for all identities to celebrate fandom.

This is a collection that’s “as relevant on social media feeds as at a tailgate,” echoing how today’s NFL has become a force in contemporary youth culture, music, art, and entertainment.

NFL as a Cultural Platform, Not Just a League

The power of this collaboration lies in the changing face of the NFL itself. Today, the league is more than a sports institution; it’s a world-shaping cultural driver uniting a diverse global audience. NFL fandom is as much a matter of identity, creative expression, and daily lifestyle as it is about game days and rivalries.

As Richard Cox, CMO of Pacsun, states, “Sports are shaping culture in real time, and Pacsun is here to make sure our community has a voice in that conversation. This second collaboration with Aleali May gives fans a way to express identity, celebrate their teams, and see themselves in the culture of the NFL”.

Now in their sixth year of partnership, Pacsun and the Rams have laid a foundation for long-term investment in LA youth and culture, reinforcing the brand’s commitment to connecting sports and authentic community impact. This drop advances that mission, with in-store activations, influencer partnerships, and exclusive drops at stadium and NFLShop.com.

Community: Genderless, Intergenerational, and Citywide

A defining trait of the NFL x ALEALI MAY capsule is its embrace of community in every sense. The collaboration resonates with:

• All genders and age sets, appealing equally to Gen Z, young professionals, and lifelong fans.

• L.A. roots and national reach, with Pacsun leveraging its six years of work with the Rams to connect to local pride while scaling its message nationwide.

• Sports, art, and beyond unite creative and athletic voices around themes of self-expression, originality, and pride.

For fans and creators alike, the collection represents a new language for wearing sports, and a chance to tell personal stories through what you wear.

The Drop: Where, When, and How to Get It

The NFL x Aleali May collection is available now at Pacsun stores, online, select NFL team retail outlets (in-stadium and web), and NFLShop.com. Tees are priced at $45, hoodies at $80, and sizes range from S to XL. With Aleali May’s substantial following and critical acclaim, demand is expected to be high, and select designs are expected to sell out quickly.

The Future of Fandom: Fashion, Self-expression, and Sports

This partnership is more than another drop; it is a reflection of where both the NFL and youth fashion are heading: toward representation, creativity, and community as the cornerstones of style. By infusing traditional sports merch with May’s fashion-forward vision, Pacsun is giving the next generation of fans new tools to define themselves, on and off the field.

For the latest on collection releases, design insights, and exclusive content, visit Pacsun’s NFL x Aleali May page, follow @alealimay and @pacsun on Instagram, and explore hashtags #NFLxAlealiMay and #PacsunExclusive for community spotlights and more.