The Picklr Partners With PRIME Energy Across 100 Clubs in 2025

The Picklr amps up player experiences nationwide by making PRIME Energy the new exclusive drink in its clubs.

The Picklr, recognized as the world’s fastest-growing indoor pickleball franchise, is taking its energy to the next level. Through a newly announced partnership, PRIME Energy becomes the Official Energy Drink of The Picklr, marking a pivotal leap for the franchise by joining forces with one of the most popular beverage brands in the world.

As The Picklr continues to expand its presence in the United States and beyond, PRIME Energy will be a club-exclusive staple at every location. Members and visitors will notice PRIME’s dynamic branding on courtside signage, exclusive product displays, and through engaging digital experiences integrated across The Picklr’s national club network. This collaboration demonstrates both brands’ shared commitment to elevating performance and creating community on and off the court.

“Many of our members are already PRIME Energy fans, and now it will be a part of their everyday experience at The Picklr,” said James Hurlock, Chief Brand Officer of The Picklr. “This partnership brings together two game-changing brands, reshaping how people engage with performance and community. Our players bring passion and intensity to the court every day, and PRIME Energy reflects that same drive. Together, we’re building more than a game; we’re creating a lifestyle.”

PRIME Energy brings an extra spark to the Picklr community, delivering 200mg of caffeine, zero sugar, and bold flavors all crafted for adults 18+ and now available exclusively at Picklr clubs.

“Pickleball is growing fast, and so is the demand for energy that supports performance. PRIME Energy delivers 200mg of caffeine, zero sugar, and bold flavor—crafted for adults 18 and up—now available at The Picklr to fuel players on and off the court,” says PRIME.

Launching With a Year’s Supply Giveaway

To mark the launch, The Picklr and PRIME Energy are hosting an exciting social-media giveaway: two followers of The Picklr’s Instagram channel will win a year’s supply of PRIME Energy. In addition, fans can expect more co-branded events, special promotions, and exclusive content—both online and at select Picklr locations—rolling out throughout the year.

With more than 100 clubs operating or in development nationwide, The Picklr is a leading force in the indoor pickleball scene, delivering premium facilities, expert coaching, and a thriving community for players at every skill level. By partnering with PRIME Energy, The Picklr strengthens its focus on fostering a performance-driven, lifestyle-oriented experience for members everywhere.