Pro Athlete Community and Cameo Unveil PACfluence Platform Connecting 1,500 Athletes with Brand Deals

Pro Athlete Community (PAC) and Cameo team up to launch PACfluence, a groundbreaking platform that empowers 1,500+ professional athletes to monetize their influence grow their brands and deliver authentic campaigns for partners at scale.

Democratizing Athlete Influence for the Modern Era

The new PACfluence platform, powered by Cameo, is rewriting the rules for athlete-driven marketing. While most brand deals have traditionally gone to only a handful of superstar names, this strategic partnership opens doors for every PAC member—over 1,500 current and former athletes—to participate in brand campaigns and leverage their followings both online and in local communities.

With PACfluence, brands of any size can launch large-scale campaigns featuring dozens or hundreds of athletes, gaining both massive reach and authentic engagement with real fans. It is a shift towards transparency and diversity, letting more athletes turn their effort and cultural credibility into sustainable new income streams.

Leveling the Playing Field: New Revenue for Athletes

Chip Paucek, Co-Founder & CEO of Pro Athlete Community, said:
“For too long, thousands of pro athletes with meaningful influence have been overlooked by traditional brand deals. Through our partnership with Cameo, we’re democratizing access and giving our members the chance to create sustainable income through notable brand deals while building their personal brands. That’s what PACfluence is all about.”

PACfluence is designed for athletes at every visibility level, from established stars to local icons just entering the business world.

Scalable Solutions and Authentic Storytelling

For companies, the collaboration offers a one-stop shop for activating real athlete influence, bypassing old gatekeepers and unlocking reach and credibility that only athlete networks can supply.

Steven Galanis, Founder & CEO of Cameo, said:
“Cameo has always been about creating authentic connections, and our partnership with Pro Athlete Community is a natural extension of that mission. I have seen with my own eyes the power of what PAC does, and how incredible this organization is. We couldn’t be more excited to power PACfluence, and help athletes tap into their influence while providing brands with a scalable and authentic way to tell their story.”

Supporting Athletes Beyond Competition

Rooted in their shared commitment to life after sport, both PAC and Cameo equip athletes with business education, mentorship, and powerful opportunities. Members get access to career resources, events, and a community committed to success both on and off the field.

PACfluence promises to unlock new economic opportunities for athletes, proving that influence, community, and authenticity can keep driving value long after the final whistle.