Reebok and Clueless Launch 30th Anniversary Sneaker Collection

Reebok, the iconic and irreverent sports culture brand, has teamed up with Paramount Consumer Products and the legendary teen comedy Clueless to launch a celebratory sneaker capsule for the film’s 30th anniversary. Marking a milestone for both pop culture and sneaker design, the Reebok x Clueless collection will debut globally on August 29, 2025, at 10 AM EST, exclusively on Reebok.com and select fashion retailers worldwide.

“Clueless” and the Power of ’90s Fashion

Since its 1995 release by filmmaker Amy Heckerling, Clueless has been more than a coming-of-age film—it’s a style bible. Cher Horowitz’s yellow plaid, Dionne Davenport’s statement hats, and Tai Frasier’s quirky-cool looks became instant classics, shaping everything from runway trends to modern celebrity style. The film, inspired by Jane Austen’s “Emma”, has grossed over $56 million and inspired generations of fans, designers, and influencers like Kim Kardashian and Harry Styles.

The Collection: Campio Extra & Club C 85

Campio Extra

Inspired by Cher and Dionne’s iconic plaid co-ords, the Campio Extra ($90.00 MSRP) channels a true ’90s platform sneaker with a textile upper, classic side stripes, and bold pops of pink. It features a signature leopard-printed sock liner, unmistakable Clueless branding, and a soft gum outsole, plus standout packaging straight from the Valley. This style is available in women’s sizing.

Club C 85

For a subtler nod to the favorite trio, the Club C 85 ($85.00 MSRP) features a neutral textile upper with customizable laces, a detachable pink pom-pom (echoing Cher’s signature pen), and an elegant pearl lace-lock. Leopard-print sock liners and script logos complete the retro look. Just like Cher, Dionne, and Tai, you can mix and match your flair for every mood.

The Inspiration: Designer and Legacy

Costume designer Mona May helped the film become a force in both cinema and fashion. In recent interviews, she shared how the movie’s “innocence and exuberance” continues to inspire artists, from Iggy Azalea’s music video homage to the latest wave of 90s nostalgia in high fashion.

Carmen Hardaway, Reebok’s director of classics footwear and energy collaborations, put it this way:

“Clueless is as influential today as it was in 1995 … These designs are all about confidence, fun and making a statement, just like Cher and her crew.”

How to Shop & Celebrate

• Shop the full collection direct from Reebok for both standout silhouettes

• Explore all Reebok collabs for even more limited-edition drops

• For a closer look at details and launch content, check out Reebok’s official Instagram and the Reebok x Clueless campaign reveal

• Catch more inspiration (and Barbie dolls, sunglasses, and toy collabs) at Paramount Consumer Products and Clueless streaming

An Anniversary Worth Celebrating

The Reebok x Clueless collection stands as a perfect tribute to timeless style, fueled by 30 years of influence and the enduring power of choosing your voice, your flair, and your sneaker. Whether you grew up loving the film or simply crave that bold, nostalgic energy for your next rotation, this capsule is your chance to step into Cher and Dionne’s confident, colorful world—and walk it out with an undeniable 2025 attitude.