Reebok Launches Playful PAW Patrol Collection for Preschoolers and Toddlers

Reebok, the globally recognized brand known for blending sport, culture, and style, has unveiled its most playful collab yet: the Reebok x PAW Patrol collection. In partnership with Paramount Consumer Products, the line is inspired by Nickelodeon’s hit preschool series PAW Patrol. Launching globally on October 15, 2025, at 10 a.m. ET, the capsule introduces three new footwear styles designed especially for preschoolers and toddlers.

Bringing the heroic spirit and teamwork of the pups to life, the collection includes the Club C Revenge, Classic Nylon, and Classic Leather Step n Flash 2.0, with prices ranging from $40 to $55 USD. Each pair combines Reebok’s heritage silhouettes with the colorful personalities of PAW Patrol’s fan-favorite characters, including Marshall, Skye, and Chase.

The limited-edition line will be available exclusively at Reebok.com and select retailers worldwide.

From Adventure Bay to the Runway

Since its debut in 2013, PAW Patrol has captured the hearts of kids around the world with the adventures of Ryder and his rescue pups, Chase, Skye, Rubble, Marshall, Zuma, and Rocky,  whose motto reminds fans that “no job is too big, no pup is too small.” Now in its 12th television season, the series continues to inspire friendship, courage, and confidence through teamwork and play.

“PAW Patrol is a show that kids around the world connect with, and each pup brings a unique personality and skillset to the team,” said Carmen Hardaway, Director of Reebok Classics and Energy Collaborations. “This collection captures a heroic and fun spirit, blending playful details with Reebok’s timeless designs so kids can bring a little rescue-ready energy to every step.”

The collaboration merges the action of preschool adventure with Reebok’s design legacy, turning running, jumping, and playtime into full-blown rescue missions styled for every little hero.

Meet the Collection: Bold, Fun, and Full of Heart

The Reebok x PAW Patrol lineup celebrates the pups’ personalities while ensuring Reebok’s durability, comfort, and classic touches aren’t lost.

1. Club C Revenge

• Inspired by: Marshall, the team’s fearless fire pup and medic

• MSRP: Preschool – $55 | Toddler – $50

• Style highlights: Smooth white leather upper featuring Dalmatian-print side stripes, metallic red accents, and Marshall’s paw logo on the heel.

• Performance details: Durable EVA outsole and perforated toebox for breathability, ideal for active play days.

• Available at: Reebok Kids’ Collections

2. Classic Nylon

• Inspired by: Skye, the team’s adventurous helicopter pilot

• MSRP: Preschool – $55 | Toddler – $40

• Style highlights: A textile and suede build in Skye’s signature pink color, with metallic side stripes and wing-shaped stitching details.

• Finishing touch: Skye’s emblem appears on the molded tongue badge and heel tab for a confident lift-off.

• Buy online: Shop Classic Nylon

3. Classic Leather Step n Flash 2.0

• Inspired by: Marshall, Chase, and Skye

• MSRP: Toddler – $55

• Style highlights: The ultimate light-up shoe featuring flash-activated side piping and embossed character icons. A vibrant, custom sock liner displays a multi-character design.

• Technical feature: On/off light switch for battery preservation and a grippy rubber sole for secure steps.

A Legacy of Play and Movement

This collaboration continues Reebok’s momentum in producing creative partnerships that celebrate culture and imagination. Following collections inspired by The Real Housewives, PlayStation’s 30th Anniversary, and Clueless, Reebok again demonstrates its ability to capture nostalgia and storytelling in footwear form.

For PAW Patrol and its licensing partner, Paramount, the collaboration adds to a growing portfolio of fashion, entertainment, and lifestyle products that help bring the show’s values of friendship and teamwork into the real world.

Both brands champion movement, activity, and empowerment, encouraging kids to express themselves through what they wear, whether on the playground or in the classroom.

Fans can explore the collab via the official Reebok newsroom announcement and the PAW Patrol brand site for more details about upcoming products and series tie-ins.

Launch Details: Save the Date

The Reebok x PAW Patrol Collection will launch worldwide on October 15, 2025, at 10 a.m. (ET). Customers will be able to purchase through Reebok.com, Paramount’s PAW Patrol Shop, and a network of selected global retail partners.

Each model will come in exclusive preschool and toddler sizing, making them the perfect “first sneaker” for young adventurers eager to emulate their favorite PAW Patrol heroes.

Reebok Continues Its Creative Streak

This launch arrives shortly after Reebok’s other exciting release, a global collaboration with F45 Training, merging advanced functionality with community-driven performance. With its playful PAW Patrol partnership, the brand proves that innovation and joy can coexist seamlessly, from high-performance gym shoes to light-up sneakers built for play.