Saucony Unveils SILO AW25 Collection Blending Luxury and Performance

Saucony, renowned globally for its innovation in performance running and lifestyle footwear, is set to reimagine the luxury-sport nexus with the debut of the Saucony SILO AW25 collection on September 18, 2025. This latest drop, first revealed at Paris Fashion Week in June, positions Saucony at the cutting edge of contemporary design, blending deep brand heritage with advanced material science and luxury collaborations.

Design, Innovation, and Storytelling at the Forefront

As described by Paul Ruffles, creative director for Saucony SILO, “With the AW25 collection, we looked to explore how our archive and performance designs can coexist more intentionally, utilizing elevated and expressive storytelling… It’s an opportunity to reimagine Saucony’s legacy through a more cultural, design-driven lens, pushing boundaries while staying grounded in what makes Saucony iconic.”

This vision manifests in SILO AW25’s “Purity in Form Part II”, where movement, material, and narrative unite through collaborations with creative visionaries like set designer Hannah Knowles, stylist Abby Adler, and choreographer Jasiah Marshall. These partnerships reinterpret Saucony’s philosophy across motion, spatial composition, and modern fashion aesthetics.

Headlining Silhouettes: Modernizing the Archive

The AW25 collection introduces two completely new models, each striking a balance between performance legacy and future-forward sophistication:

• Momentum S: Built on Saucony’s heritage, this polished silhouette features a contrasting patent leather and mesh two-tone upper, full-grain leather lining, intricate stitching, metallic accents, and a PWRRUN + XT‑600 outsole.

• Trekker S: Trail-inspired yet refined for cosmopolitan wear, this design fuses Exodus 4 tooling with signature PWRRUN Foam and a rugged Vibram Megagrip outsole for next-level traction and durability.

Both silhouettes serve as design laboratories where archival references are tested, twisted, and elevated—showcasing Saucony’s continual drive for innovation while maintaining its authentic roots.

Elevated Classics: Fan Favorites Reborn

In addition to the newcomers, SILO AW25 refreshes beloved classics such as Grid X Ultra S, Gripper S, 586i S, and Kinvara 1 S. Each update focuses on refined materials, color, and construction, blending luxury with the technical cues that have made Saucony a trusted name among elite and everyday runners alike.

Chief Product Officer Brian Moore sums it up: “Every silhouette in the AW25 collection was designed with precision; a deliberate balance of heritage, material innovation, and form. From the tooling to the finishes, we approached this capsule as an opportunity to evolve what footwear can look and feel like at the highest level.”

Global Launch and Strategic Positioning

The Saucony SILO AW25 collection will be available at select premium retailers worldwide and on sauconysilo.com beginning September 18, 2025. This global push signals Saucony’s ambition to capture new market share at the top end of footwear. By bridging luxury materials, bold design, and iconic running DNA, Saucony positions itself alongside category disruptors and cements its relevance to Gen Z and millennial audiences, particularly through digital campaigns and collaborations.

Market Disruption in Context

Industry analysts point out that the AW25 line drops at a time when the premium footwear sector is shifting toward niche collaborations, sustainable materials, and limited-edition storytelling. Saucony’s direct approach, blending physical and digital engagement strategies, rewarding customer activity, and crafting tactile experiences, differentiates the brand from competitors reliant on virtual activations or mass-market drops. The AW25’s sustainability messaging, use of advanced foams, and focus on cross-generational appeal further solidify Saucony’s place in the “experience-first” premium category.

From Legacy to Future: A Cultural Statement

Founded in 1898, Saucony (“the Original Running Brand,” and a division of Wolverine World Wide), has been at the vanguard of technological and design innovation, winning acclaim for PWRRUN PB, SPEEDROLL, and countless race-day icons. With the AW25 collection, it confirms its ability to honor its archive while responding to the cultural moment, delivering not just shoes, but stories.