Skechers Signs OG Anunoby in After Viral Dunk to Boost Global Basketball Campaign

OG Anunoby brings explosive athleticism and a viral playoff presence to Skechers as he joins the brand’s global basketball roster for the 2025 season.

Skechers has confirmed what basketball fans have been buzzing about since the 2025 NBA playoffs: New York Knicks forward OG Anunoby is the latest elite athlete to join Team Skechers. Anunoby, whose gravity-defying slam dunk in SKX REIGN shoes went viral during May’s NBA action, steps into a high-profile partnership set to elevate both the brand’s basketball marketing and its product innovation on a global stage.

OG Anunoby: From Viral Dunk to Skechers Headliner

Born in London and raised in Missouri, Ogugua “OG” Anunoby has steadily climbed the ranks of professional basketball, culminating in a career-best season with the Knicks, including an impressive 18-point-per-game average and a 40-point performance against Denver. After an NBA championship run with the Toronto Raptors, where he made history as the first British-born NBA champ, Anunoby was traded to the Knicks in 2024 and instantly became a cornerstone of New York’s resurgence.

Now, Anunoby will not only compete on the court in Skechers Basketball shoes but also appear across the brand’s global marketing campaigns.

OG Anunoby said: “Skechers has helped me continue to play basketball at an elite level and I love these shoes. I play quick and low to the court. I jump and move a lot. Skechers has the shoe to keep me comfortable, keep me protected and keep me playing my best every day.”

Global Tour: Connecting With Fans Across Europe

To kick off the partnership, Anunoby is joining Skechers athlete and Brooklyn Nets star Terance Mann for a European basketball tour. Beginning July 26 in Belgrade, with additional stops in Berlin, Frankfurt, and Zadar, the tour aims to connect with fans and showcase Skechers’ top talent and industry-leading footwear technology.

David Weinberg, Chief Operating Officer of Skechers said: “Known for his viral dunks and defensive strength on the court, OG is a fantastic and inspiring addition to our global roster. We look forward to bringing OG and Terance Mann on tour to meet fans and the media at events with our European retail partners in the coming week.”

The Shoes: Engineered for Explosive Play

OG Anunoby will continue to wear two highlight Skechers Basketball models:

• SKX NEXUS: A low-top court shoe engineered for athletes who prioritize speed, stability, and responsive support—ideal for Anunoby’s dynamic playing style.

• SKX REIGN: Designed for both elevation and intense traction, this model propelled Anunoby’s memorable playoff slam and supports his ability to stay quick, versatile, and in total control.

Skechers’ Growing Basketball Roster

Anunoby is the latest in a strong and diverse lineup, joining former Raptors teammate Norman Powell, European tour partner Terance Mann, plus NBA stars Julius Randle, Joel Embiid, Jabari Walker, and Josh Green, along with WNBA athletes Rickea Jackson, Jackie Young, and Kiki Iriafen.

Beyond basketball, Skechers is also recognized for innovative performance footwear across sports like soccer, golf, running, pickleball, padel, and cricket.

How Fans Can Follow and Shop

Skechers Basketball footwear, including the styles worn by Anunoby, can be found at skechersbasketball.com and select Skechers retail stores. For behind-the-scenes looks, announcements, and basketball product drops, fans can follow @skechersbasketball on Instagram and TikTok.

Why This Signing Matters

With OG Anunoby now representing Skechers in both game action and global campaigns, the brand amplifies its status as a contender in performance basketball, leveraging both innovation on the court and growing cultural cachet off it. As Skechers’ NBA roster grows, so does its influence on the game—and on fans around the world.