U.S. Soccer Unveils “Never Chase Reality” World Cup 2026 Anthem

A bold new film reframes U.S. Men’s National Team history as a story of belief defiance and possibility.

A 90-Second Anthem for a New Era

U.S. Soccer has launched “Never Chase Reality,” the official 2026 FIFA World Cup campaign for the U.S. Men’s National Team.

It is built around a 90‑second anthem film narrated by Marcello Hernandez.

The film honors the past, challenges expectations, and invites fans to believe in what is possible as the team heads into the biggest sporting tournament in the world.

It draws on fan research and sentiment analysis to capture both supporter emotions and the players’ own ambition on the road to 2026.

Reimagining Iconic U.S. Men’s National Team Moments

“Never Chase Reality” guides viewers through a powerful reimagining of some of the most iconic moments in U.S. Men’s National Team history.

From Paul Caligiuri’s stunning 1989 goal that sent the U.S. back to the World Cup for the first time in 40 years to Tyler Adams’ 35‑yard screamer that clinched the CONCACAF Nations League title over Mexico, each scene embodies a century-long pursuit of greatness.

Together, these moments underscore the team’s grit, resilience, and habit of rising above expectations when it matters most.

Why Marcello Hernandez Is the Voice of the Campaign

Marcello Hernandez a Hispanic actor, comedian, and Saturday Night Live cast member provides the voiceover.

He brings humor and heart shaped by his own soccer upbringing on the fields of Miami. His background gives him an authentic connection to the sport.

“This campaign isn’t just about soccer; it’s about the American dream. Never chasing reality means ignoring the odds and daring to dream,” stated Marcello Hernandez, actor comedian and narrator of the campaign film. “I played soccer since I was 4 years old until college and have been a fan of the Men’s and Women’s U.S. National Team since I was a kid, so it’s an honor to bring my passion and enthusiasm for the game to U.S. soccer.”

Largest U.S. Soccer Campaign Yet

“Never Chase Reality” is U.S. Soccer’s largest national campaign to date, launching as the U.S. prepares to host the FIFA Men’s World Cup for the first time since 1994.

It is designed to reach fans across all 50 states. Notably, it sits at the intersection of sport and culture, running across broadcast, digital, out‑of‑home, and live fan experiences throughout the year.

The campaign debuted publicly in New York City’s Times Square, where thousands of fans gathered to watch the World Cup Draw.

Celebrating Fans Players and the American Football Spirit

With the World Cup returning to North America, “Never Chase Reality” is built to inspire a new generation of supporters.

It aims to unify the country behind the U.S. Men’s National Team.

Developed in-house by U.S. Soccer’s new MarComms Department, the campaign captures the relentlessness, fearlessness, and unyielding spirit that defines both players and fans. Therefore, positioning the story as one of relentless pursuit of excellence.

“Soccer has always been about more than what happens on the field. It lives in our communities, in our fans, and in every person who believes in this team,” shared Catherine Newman, Chief Marketing & Communications Officer, U.S. Soccer. “The campaign reflects that spirit. It celebrates the resilience of our players and the passion of our fans as we unite behind a common purpose heading into 2026.”

Fans can watch the “Never Chase Reality” film online now. They can share in the buildup to a landmark home World Cup.