Vyking Launches AI Production Studio for Scalable 3D and AI Content

Vyking’s new stack connects capture creation and immersive experiences in one scalable pipeline.

A Unified End-to-End Production Engine

Vyking has introduced its AI Production Studio, a specialised service that turns existing 2D photography and optional 3D capture into AI-generated content for marketing, e-commerce and product storytelling.

The system links product data with AI scenes, CGI workflows and a streamlined creative pipeline so brands get a controlled, predictable and scalable way to produce on-brand visuals at speed, while keeping every output aligned with the real product.

The Studio plugs into Vyking’s broader stack: TurboScan for high-fidelity 3D capture and digital twins, and the Immersive Experience Suite for interactive 3D viewers, AR and Virtual Try-On.

Together, they form one connected pipeline that can scale across products, categories and markets.

2D vs 3D (Flexible Input One Consistent Output)

Vyking’s AI Production Studio can operate from 2D-only photography when scanning is not required, giving brands speed and flexibility.

However, 3D capture remains the top tier for realism and channel consistency.

• 2D inputs: Fast to deploy, ideal when timelines are tight or archival imagery is the main source.

• 3D inputs: Create true digital twins with accurate geometry, exact dimensions, real material behaviour and precise surface detail essential when digital assets must match the physical product exactly or run across multiple channels.

For high-end CGI, 3D assets deliver superior lighting response, material realism and repeatability, while immersive formats like interactive 3D viewers, AR and Virtual Try-On require a 3D foundation.

Without 3D, brands can scale images and video but cannot unlock interactive, immersive product experiences.

How Represent Uses Vyking Today

Footwear brand Represent is already using Vyking’s system to build detailed digital twins of its silhouettes in 2K, 4K and 8K resolutions via TurboScan.

These assets feed Represent’s internal CGI pipeline for high-quality stills, video content and richer product storytelling, and are surfaced on product detail pages through Vyking’s Immersive 3D Viewer to let customers explore each model from every angle.

Jacob Boden, Represent, explains the strategic fit:

“At Represent the mission is clear: to build the best brand in the world. That means delivering unmatched experiences for our customers and bringing in the most valuable partners to work with. By creating immersive 3D models of our footwear with Vyking we are achieving both. We are committed to pushing boundaries always. Whether through our garments or our digital experiences we aim to be at the forefront of what is possible.”

Digital Humans and Full-Body Looks

The AI Production Studio also supports digital humans, enabling brands to combine product twins with scanned or AI-generated models in one workflow.

Product twins and “people twins” now sit in the same system, so teams can generate full-body looks, outfit combinations and visual variations without rebuilding pipelines from scratch.

Crucially, Vyking positions the Studio as a layer that works with not instead of existing creative teams and vendors. It strengthens current processes with a predictable, scalable base rather than replacing human art direction.

Built for the New Era of AI-Driven Creation

Matthew Klimpke, CEO of Vyking, frames the vision this way:

“The AI Production Studio is built for the new era of AI-driven creation. Brands can begin with 2D or 3D but 3D gives the strongest and most reliable foundation. 2D offers speed and flexibility when that is the priority. AI then expands what teams can create by generating scenes and visual variations. With our complete stack of capture, production and proprietary immersive software every output stays aligned with the real product whether it becomes an image, CGI or an immersive AR, VTO or 3D experience.”

As brands expand their content needs across formats and channels, Vyking now offers a clear, three-part system:

• TurboScan for high-fidelity 3D capture and digital twins

• AI Production Studio for scalable AI and CGI content from 2D and 3D inputs

• Immersive Suite for 3D viewers, AR and Virtual Try-On

Together, they create a unified foundation for modern product storytelling and give brands a path to scale compelling, consistent visuals across products, categories and global markets.