WANNA Launches Virtual Try-On for High Heels

The future of online shoe shopping just took a giant leap forward. WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp., has announced the launch of its first-of-its-kind virtual try-on experience for high-heeled shoes. This innovation empowers shoppers to see exactly how different pairs of heels look on their feet, letting them assess shape, heel height, and overall style, all critical factors when choosing the perfect pair of high heels.

Solving the High-Heel Shopping Challenge

Shopping for high heels online has always come with its share of uncertainties. Static product images often fail to capture the nuances that matter most to shoppers, especially when it comes to heel height and how the shoe complements an outfit. Based on WANNA’s UX insights from luxury shoppers, the key factors influencing high-heel purchases include color, heel height, and style compatibility with their wardrobe. Among these, evaluating heel height is one of the most significant concerns, as it’s often overlooked in traditional product photography.

Virtually placing high heels presents a unique technical challenge due to the complexity of foot positioning and perspective. WANNA’s new Virtual Try-On (VTO) experience addresses these challenges head-on, providing an interactive way to evaluate color, heel height, details, and craftsmanship before making a purchase. The result? A more immersive and informative experience than static visuals can ever offer.

For a deeper dive into the technology powering these experiences, check out WANNA’s blog post on the rocket science behind virtual try-on.

A New Era of Immersive Shopping

“At Perfect Corp., we continuously advance AR innovation to redefine the e-commerce and online retail experience. The launch of WANNA High-Heel Virtual Try-On marks a significant milestone in online fashion shopping, allowing consumers to confidently explore this footwear category, which was never possible before. This technology will empower online shoppers with an interactive, realistic way to assess their perfect pair of heels,” says Alice Chang, Perfect Corp. CEO.

The new VTO experience supports a wide variety of high-heeled shoe categories, including pumps, heeled sandals, ankle boots, and high-heeled boots. Users can assess heel height with precision, with options ranging from standard pumps to closed-toe heels. To ensure the best possible accuracy, WANNA recommends trying on the heels either barefoot or with socks.

One of the standout features is the ability to view the shoes from multiple angles, side view, shoe sole, top-down view (as when sitting), and rear view, enabling users to evaluate style and proportions from every perspective.

Flexibility and Engagement Across Platforms

The High-Heel Virtual Try-On feature is available across web and mobile applications, offering brands and consumers a highly flexible and engaging virtual shopping experience. Through extensive feature testing, WANNA has observed strong user interest in high-heeled shoe try-ons, reaffirming the demand for a more interactive, confidence-boosting digital shopping journey.

This new feature complements WANNA’s full line of footwear virtual try-ons, which already includes a wide range of styles from sandals to high boots. The platform supports various footwear categories, including sneakers, gum shoes, brogues, loafers, Oxford boots, high boots, mules, sandals, flip-flops, and ballerinas.

The Future of Fashion Shopping

WANNA’s latest innovation is set to transform how consumers shop for high heels online, making the process more engaging, informative, and, most importantly, confidence-inspiring. With the power of augmented reality and 3D technology, shoppers can now find their perfect pair of heels without ever setting foot in a store. As Alice Chang puts it, “This technology will empower online shoppers with an interactive, realistic way to assess their perfect pair of heels.”

The era of guesswork in online shoe shopping is over. With WANNA’s High-Heel Virtual Try-On, finding the right fit and style has never been easier, or more fun.

For more information, visit WANNA and Perfect Corp.