adidas Debuts Icon Takeover Collection Led By Bellingham Predator And Rodman F50

adidas has unveiled the Icon Takeover Collection, led by a Jude Bellingham Predator and Trinity Rodman F50 Sparkfusion, as a next generation football led drop that blends on pitch product with a wider apparel story. The brand positions the release as a unified collection spanning boots plus lifestyle, and performance pieces, launching on February 3.

The Brand’s Next Gen Signal

Icon Takeover centers two of adidas Football’s biggest modern faces and puts them into parallel signature executions: Bellingham in Predator and Rodman in F50 Sparkfusion. It also widens the moment beyond boots, with adidas describing a broader line up that moves from matchday staples into Originals streetwear inspired by American iconography and ‘post game fits.’

Predator Goes Personal

adidas describes the Jude Bellingham Predator as a white based boot with white Three Stripes outlined in black, plus a blue PREDATOR wordmark on the outer side. The design also brings back a fold over tongue in blue with a red adidas logo and adds Jude Bellingham’s logo on the heel in blue and red.

F50 Leans Into Speed

Rodman’s F50 Sparkfusion uses a white base with blue Three Stripes that fade into red, plus blue and red line detailing. adidas also points to a white soleplate with blue and red accents, with Rodman branding on the heel and F50 marks in blue and red.

Performance Meets Styling

adidas positions both boots as performance first silhouettes, while placing equal editorial weight on identity details and the broader head to toe collection.

In market terms, Icon Takeover fits a wider 2025 playbook where brands use athlete led boots as the headline, then extend the story into apparel and lifestyle to keep the campaign coherent across matchday and off pitch moments. Nike used a similar athlete collective approach with its Nike United Pack, designed with input from six players and released as a coordinated football boot pack tied to a broader brand narrative. PUMA’s PUMA x KIDSUPER launch also paired special edition football boots with kits and lifestyle apparel, showing how performance product increasingly arrives as part of a bigger wardrobe and culture package rather than a standalone cleat story.

For players and collectors, Icon Takeover is less about a single boot and more about adidas packaging two signature stories into one coordinated drop that travels from pitch performance to post game styling.