Andrea Wazen Brings Red Carpet Glamour to Beirut With New Flagship

ANDREA WAZEN has opened a new flagship store at ABC Ashrafieh in Beirut. This marks a pivotal retail moment for the Lebanese luxury footwear label. It deepens its physical presence in its home city. The boutique opened at the end of 2025. It was framed by Andrea Wazen as both a dream realized and a new chapter for the brand. This comes after years of international growth.

A New Chapter in Beirut

Located within the ABC Ashrafieh mall, one of Beirut’s most prominent shopping destinations, the flagship brings the full ANDREA WAZEN universe together. It includes signature pumps and platforms. Moreover, newer silhouettes are available. The opening comes after the designer previously reopened her first flagship in Beirut. This reinforces the brand’s commitment to investing in the Lebanese market. This is despite recent economic and social challenges.

The store opened just before the end of the year holidays. This turned the launch into a celebratory close to 2025 and a symbolic reset ahead of 2026. Guests, VIP clients, and friends of the house joined Andrea Wazen in Beirut to discover the space, which quickly filled social feeds with glimpses of the interior and exclusive product drops.

Store Design and Atmosphere

The flagship was designed in collaboration with Hakim Diab Architects. It translates Andrea Wazen’s feminine, architectural shoe language into a clean, contemporary retail setting. The space pairs soft, neutral tones with sculptural display elements. These elements spotlight the shoes as objects. Meanwhile, warm lighting and intimate seating areas keep the atmosphere welcoming rather than intimidating.

In videos shared by ANDREA WAZEN, the designer calls it “the store of my dreams,” walking viewers through curved walls, mirrored surfaces, and carefully staged product zones that feel as considered as a runway set. The design approach reflects the brand’s broader aesthetic, bold yet delicate, glamorous yet wearable, now translated into a permanent Beirut address.

Product Focus and Store Exclusives

To mark the opening, ANDREA WAZEN introduced a selection of store-exclusive pieces. This includes small leather goods and accessories available only at ABC Ashrafieh. An online rollout is teased for a later date. These capsules complement the label’s core footwear icons. Notably, the LOULOU platforms, NORA pumps, and crystal-embellished mules have appeared on red carpets and high-profile events worldwide.

The flagship also serves as a launchpad for new collections like Pre-Spring 2025. These collections feature styles such as the CAROL SLING BLOCK with the brand’s signature double buckle. It also boasts an 85 MM heel. This heel is designed to move seamlessly from day to night. By anchoring these drops in Beirut, ANDREA WAZEN strengthens the global celebrity connection. It also emphasizes its Middle Eastern roots.

Brand Momentum and Regional Significance

Over the past few years, ANDREA WAZEN has become a red-carpet favorite, worn by stars such as Jennifer Lopez, Beyoncé, Camila Cabello, and Taraji P. Henson, and has earned accolades including the Fashion Trust Arabia Accessories Designer Award and Footwear News Emerging Talent of the Year. The ABC Ashrafieh flagship positions the brand to translate that global recognition into deeper regional loyalty, offering clients in Beirut a direct, immersive experience of the label.

Official-Style Press Release Section

Luxury footwear label ANDREA WAZEN has officially opened its flagship store at ABC Ashrafieh, unveiling a new retail concept that brings the brand’s signature blend of bold elegance and refined craftsmanship to the heart of Beirut. Designed by Hakim Diab Architects, the boutique reflects Andrea Wazen’s architectural approach to shoe design through curved lines, sculptural displays, and a warm, contemporary atmosphere.

To celebrate the opening, ANDREA WAZEN introduced store-exclusive small leather goods and accessories, complementing its core footwear icons handcrafted in Parabiago, Italy, and stocked by leading international retailers. The new flagship underscores the brand’s continued commitment to investing in Lebanon and expanding its physical retail footprint across the Middle East and beyond.