Alo Launches Its First Trail Sneaker on April 9 as Its Fourth Footwear Silhouette
Alo is adding a trail silhouette to its growing footwear roster. The brand is launching the Alo Trail…
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FM Team
2,452 published stories · Page 31
Jennie and Frankies Bikinis Bring a Limited Edition Capsule to Seoul’s Seongsu District with a 2 Week Pop Up
Frankies Bikinis is making its Korean brick and mortar debut through a two week pop up at Musinsa…
Pharrell and Adidas Originals Revive a 2004 Yoga Shoe as the VIRGINIA Vario FLAT EARTHER
Adidas Originals and Pharrell Williams are extending the VIRGINIA universe with a new silhouette rooted in the adidas…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
Vivobarefoot to Debut its First U.S. store in New York this June
Vivobarefoot is bringing its barefoot movement and biophilic retail concept to the United States for the first time,…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
United Airlines Celebrate their 100th Anniversary with a Co Branded Adidas Samba Exclusive for Employees
United Airlines is marking its 100th anniversary with a co branded adidas Samba, following a growing pattern of…
Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
FP Movement and Merrell Drop a Limited Collab, Reimagining Merrell’s Most Iconic Outdoor Silhouettes
FP Movement and Merrell have dropped a limited run footwear collaboration, reworking two of Merrell’s most established outdoor…
Wardah Beauty Welcomes Trailblazing Emirati Racer Amna Al Qubaisi as Its New Global Face for 2026
Indonesian halal beauty brand Wardah has named Emirati racing driver Amna Al Qubaisi as its new global face…
Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover
PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it…
Carhartt Reopens Its Lyon Store With a Redesigned Interior at Rue Lanterne
Carhartt WIP has reopened its Lyon store at 8 Rue Lanterne in the city’s 1st arrondissement. The refreshed…
Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor
Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the…
Lacoste Welcomes Alpine F1 Driver Pierre Gasly as Its Newest Brand Ambassador
Lacoste has named Alpine Formula 1 driver Pierre Gasly its newest brand ambassador, tapping a French sporting personality…
F45 Training and Reebok Unite Performance and Community in a Debut Collection Anchored by the Nano X5 Edge
F45 Training and Reebok have delivered on their October 2025 partnership promise, launching the Debut Collection with a…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Balenciaga’s On Repeat Campaign Reframes the Triple S.2 as a Daily Training Essential
Balenciaga is using its new On Repeat sneaker campaign to push the next phase of its footwear story,…
EA7 Emporio Armani’s Spring Summer Collection Turns Technical Performance into Clean Design
EA7 Emporio Armani is using Spring Summer 2026 to sharpen its performance message. It pushes a collection built…
Shoptalk 2026 Made One Thing Clear: AI Is Reshaping the Future of Retail
Las Vegas has always been a city built on spectacle, but at Shoptalk 2026, the biggest attraction was…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Fabletics Opens a Shop in Shop Inside Berlin’s Iconic KaDeWe Department Store
Fabletics has opened a shop in shop at KaDeWe in Berlin, marking a new step in the activewear…
Sara Blakely’s SNEEX Introduces The Ballerina, Expanding Its Hybrid High Heel Platform
Sneex, the luxury hybrid heel brand founded by Sara Blakely, has unveiled The Ballerina, a new minimalist silhouette…