
Salomon’s 35% Growth Pushes Amer Sports to Bet Bigger on Footwear
Salomon is moving from cult outdoor name to strategic growth engine inside Amer Sports. Footwear is now central…
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Salomon is moving from cult outdoor name to strategic growth engine inside Amer Sports. Footwear is now central…

ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…

Fila used its AW26 Milan Fashion Week show to push a clear idea: taking performance sportswear off the…

On is rolling out a new Real Energy global campaign to launch the next generation of its Cloudmonster…

Kickers and Finisterre are taking two very different routes into collaboration culture this month, with one leaning into…

Adidas and Inter Miami CF have unveiled the Presagio away kit for the 2026 and 2027 MLS seasons,…

On is using a new robot run factory in Busan, South Korea to rethink how performance footwear is…

PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…

New technologies are reshaping denim production around water, chemicals, energy, and traceability. This aligns with a wider market…

Olé Cocktail Co. is doubling down on the ASICS Los Angeles Marathon, extending its role as an official partner…

Over the past five years, footwear has emerged as one of the most strategically important growth categories across…

Since the debut of Nike A’One pink has moved decisively into the center of basketball footwear storytelling. What…

Nike, adidas, and Kappa used the Milan Cortina 2026 Winter Olympics as a live laboratory for decades of…

Montirex is turning its growth story into content with Behind the M, a new four part YouTube documentary…

Texas Attorney General Ken Paxton has filed a sweeping lawsuit against Shein, accusing the ultra fast fashion giant…

Crocs is moving its most watched experiment closer to the mainstream as the Steven Smith, designed Ripple finally…

Telfar is stepping into its next footwear chapter with the Modular shoe line, a three silhouette system of…

Norda is using Spring Summer 2026 to turn its trail lineup into a color story. The brand is…

The 2026 Met Gala will ask guests to dress to the theme Fashion is Art, a dress code…

Formula 1 and Louis Vuitton are turning the sport’s 2026 rule reset into a luxury era statement: New…

Alo brought its Oasis wellness activation back to Paris Fashion Week for the fall winter 2026-27 season, sharing…

Luxury fashion designer Thom Browne has transformed the Corner Shop at Selfridges into an immersive environment that blurs…

Global Fashion Agenda (GFA) and Visa launched Visa Young Creators: Recycle the Runway on March 2, 2026, a…

Erne + Ace, the New York City based pickleball apparel brand founded by Farah Liem, dropped its Pre…