Away Launches First-Ever WNBA Athlete Partnership With Sabrina Ionescu

Away, the award-winning travel brand known for its innovation and design, has launched a multi-year partnership with New York Liberty guard and four-time WNBA All-Star Sabrina Ionescu, marking the first-ever collaboration between a luggage company and a WNBA athlete. This historic collaboration underscores Away’s commitment to championing women’s sports, empowering athletes, and shaping the future of travel.

A Groundbreaking Agreement: Travel Meets Sporting Excellence

Recognized for her unmatched shooting, leadership, and tenacity, Sabrina Ionescu has become one of the most prominent and influential figures in basketball today. Her trailblazing on-court play, off-court presence, and leadership unite seamlessly with Away’s brand ethos: pushing boundaries and redefining categories through performance, style, and impact. The partnership is both a powerful extension of Away’s broader alliance with the New York Liberty and a symbol of the brand’s embrace of excellence, movement, and inspiration.

“At Away, we’re inspired by those who push boundaries and redefine expectations in their fields. Sabrina is not only a generational talent, but embodies the bold spirit, leadership, and forward momentum that Away champions,” said Jessica Schinazi, CEO of Away. “Travel and sport are deeply connected, and partnering with Sabrina is a natural continuation of our commitment to empowering athletes and the journeys they take, both on and off the court”.

Elevating Journeys: The Limited-Edition Sabrina Ionescu x Away Collection

As part of the multi-year collaboration, Away and Ionescu will launch a limited-edition collection in 2026 that reimagines Away’s iconic luggage silhouettes through Sabrina’s unique perspective. With thoughtful nods to her approach to sport and travel, the collection will combine performance, functionality, and style—just as Ionescu does on the court. The special edition will span several formats, from Away’s well-loved Carry-Ons to personal and business travel favorites, and will highlight Ionescu’s input on color, features, and sport-inspired details.

The launch is set to be accompanied by prominent community impact initiatives through Ionescu’s SI20 Foundation, empowering the next generation of athletes, particularly girls and young women, by providing access to sport and leadership opportunities.

“Travel is such a big part of my life. Whether it’s heading to a game, visiting family, or exploring new places in the offseason, Away has been my go-to travel companion for years,” Ionescu shared. “The brand’s focus on quality, performance, and thoughtful design resonates with the way I approach the game. I’m excited to bring my perspective to this collaboration and work together on initiatives that inspire and support people on all kinds of journeys”.

Beyond the Court: Team, Community, and Legacy

This partnership builds on Away’s existing relationship with the New York Liberty that began in May 2025, when the brand became the team’s Official Luggage Partner. Since then, Liberty players and staff have been outfitted in Away travel gear, with Ionescu personally gifting custom Away bags to teammates, a move that has deepened camaraderie and highlighted the athlete-driven aspect of the brand alliance.

Away has consistently championed the intersection of travel, sport, and positive social impact. Past projects include high-profile collaborations with Serena Williams and Dwyane Wade, and recent sponsorship of the Wildcard entry at the F1 Academy race in Abu Dhabi.

Driving Momentum for Women’s Sports

The Ionescu x Away partnership comes at a time of historic momentum for women’s sports, with the WNBA setting viewership and attendance records in 2024 and 2025. The New York Liberty’s run toward the playoffs and their growing fanbase are a testament to this new era for female athletes and the brands engaging with them. Away has capitalized on this momentum, leveraging dynamic in-game activations, major signage at Barclays Center, social content, and community-driven events to connect with passionate fans.

The partnership signals not just a business relationship, but a commitment to influence culture, empower women, and champion diverse journeys, travel, sport, and beyond.