Belif and Cooper DeJean Host Fan Skincare Event at Ulta Beauty on July 20
Belif and NFL rising star Cooper DeJean are teaming up for a fan-focused skincare event at Ulta Beauty in Cherry Hill, NJ, on July 20, offering meet-and-greets, personalized consultations, and exclusive product perks to celebrate the connection between sports, skincare, and community.
Belif and NFL rising star Cooper DeJean are teaming up for a fan-focused skincare event at Ulta Beauty in Cherry Hill, NJ, on July 20, offering meet-and-greets, personalized consultations, and exclusive product perks to celebrate the connection between sports, skincare, and community.
K-Beauty lovers and sports fans alike have something special to look forward to this summer! Belif, a best-selling K-Beauty skincare brand, is joining forces with rising NFL star and true belif enthusiast Cooper DeJean of the Philadelphia Eagles for an exclusive fan event at Ulta Beauty in Cherry Hill, NJ, on July 20th, 2025.
"I'm excited to partner with belif, a brand I've been using regularly, its lightweight textures and deep hydration are perfect for my active lifestyle," said Cooper DeJean. "Skincare is as essential to me as training, belif helps keep my skin game–ready."
This partnership brings together two powerhouses: belif, renowned for its clinically-tested, ultra-hydrating Korean skincare formulas, and Cooper DeJean, one of the most promising young talents in the NFL. The collaboration highlights the growing intersection between sports, wellness, and self-care, showing that healthy skin is just as important as peak performance on the field.
Event Details
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When: Sunday, July 20th, 2025
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Time: 1:00–3:00 PM
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Admission: RSVP through Eventbrite ($35 pre-paid registration, redeemable in product on day of event)
This is a unique opportunity for fans to meet Cooper DeJean, experience the best of K-Beauty, and enjoy a fun-filled afternoon with exclusive perks.
What to Expect at the Event
Attendees can look forward to a variety of engaging activities and exclusive experiences:
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Meet and Greet: Get up close with Cooper DeJean, take photos, and hear firsthand about his skincare journey and why he trusts belif for his daily routine.
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Photo Opportunities: Snap memorable pictures with Cooper and belif’s beloved “Chok Chok” mascot, a symbol of the brand’s signature hydrated, bouncy skin effect.
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1-on-1 Skincare Consultations: Receive personalized skincare advice from belif skin experts, who will help you discover the right products for your skin type and needs.
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Games and Prizes: Participate in interactive games for a chance to win free belif prizes, including deluxe samples and limited-edition goodies.
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Exclusive Gifts with Purchase: Take home a custom belif x Cooper DeJean jersey, available only at this event with qualifying purchases.
"We're thrilled to collaborate with Cooper, someone who not only embodies the spirit of belif but brings a new, authentic energy to skincare," said Jamie Jung, belif Brand Manager. "His influence combined with Ulta Beauty's reach, creates a powerful moment for us to welcome more people into the belif family."
Why This Event Matters
This event is more than just a meet-and-greet; it's a celebration of the importance of self-care for everyone, regardless of gender or profession. The partnership between Belif and Cooper DeJean underscores the message that skincare is an essential part of a healthy lifestyle, whether you're an athlete, beauty enthusiast, or just looking to improve your daily routine.
By hosting the event at Ulta Beauty, a leader in beauty retail, belif is making it easy for fans to access expert advice, try new products, and join a growing community that values hydration and healthy skin. The $35 registration fee is fully redeemable in belif products on the day of the event, making this a fantastic value for anyone looking to upgrade their skincare regimen.
Stay Connected
Don’t miss out on updates and behind-the-scenes content. Follow @belif on Instagram and other social platforms for the latest news about the event, exclusive sneak peeks, and more.
For additional information, please contact Susan Small at susan.small@lghnhusa.com or call 332-208-2690.
Join belif, Cooper DeJean, and the Ulta Beauty team on July 20th to experience the ultimate fusion of sports, skincare, and community. Whether you’re a longtime fan or new to K-Beauty, this event promises inspiration, education, and plenty of fun.
