Birkenstock Launches Foot Care Line with 100% Natural Formulas at LA Pop-Up

Birkenstock takes a bold step beyond footwear with a new line of foot care products and a wellness pop-up in Los Angeles. Birkenstock, the iconic German footwear brand with a 250-year legacy in orthopedic shoemaking, is expanding its holistic approach to foot health with the launch of its Care Essentials line and a new pop-up experience at The Grove Spa in Los Angeles. This marks a significant step as the brand enters the foot care business, complementing its renowned sandals with a curated self-care collection for feet.

A Natural Evolution in Wellness

Building on its heritage, Birkenstock’s new Care Essentials range is designed to “help everyone not only WALK but also CARE as nature intended” for their feet. The collection features 100% natural, vegan, Cosmos Natural Certified foot and body care products, all manufactured in Germany, except for the Pumice Stone, which is made in the EU. The line includes relaxing bath salts, smoothing pumice stone, exfoliating foot scrub, nourishing foot balm, relief lotion for tired legs and feet, and a comforting dry oil.

The Care Essentials products are rooted in Birkenstock’s orthopedic expertise and commitment to quality, sustainability, and well-being. As CEO, Oliver Reichert explains:

“As we walk alongside our customers, we know that true purpose and confidence begin with caring for every step. I am proud that we can now extend our clear commitment to foot care. Stepping into the segment of self-care isn't just about expanding our offerings—it's about empowering our community to embrace holistic well-being while enabling walking as nature intended. Our collection will speak to individuals who prioritize self-care and mindful living and to the passionate Birkenstock fan who is already familiar with the brand’s values and is seeking products that complement their lifestyle choices.”

Pop-Up Experience at The Grove

Running through June 26, the LA pop-up immerses visitors in a calming oasis, blending neutral tones with greenery for a natural-meets-modern aesthetic. The shop offers exclusive early access to the Care Essentials line ahead of its wider launch in August. A standout feature is the dedicated outdoor Foot Spa, where guests can enjoy massages using the new products. On weekends, luxury spa partner Milk + Honey hosts signature treatments, bringing a touch of indulgence to the experience.

Quentin Ojeda, director of Birkenstock Care Essentials, shared:

“We’re thrilled to introduce Birkenstock Care Essentials to The Grove in Los Angeles—an iconic retail destination that perfectly aligns with our commitment to quality and craftsmanship. From exclusive new products to the opportunity to enjoy our Signature Foot Massage, this pop-up experience allows us to share self-care from the feet up with the LA community firsthand.”

Sustainability and Sensory Indulgence

True to Birkenstock’s values, the Care Essentials line is vegan, gender-neutral, and formulated with 100% natural origin ingredients, including essential oils that offer a sensorial experience with delicate notes like cedarwood, patchouli, blood orange, and cypress. The packaging is equally thoughtful, using 100% recycled aluminum and recyclable glass. This aligns with the brand’s mission to blend function, sustainability, and indulgence, an approach that resonates with those passionate about self-care and conscious living.

What’s Next?

After the pop-up concludes, Birkenstock will roll out the Care Essentials range to a wider audience in August, inviting more people to experience “care as nature intended” as part of their daily wellness rituals.

For those in Los Angeles, the pop-up at The Grove Spa is a unique opportunity to discover Birkenstock’s latest innovation and enjoy a moment of calm, crafted with the same commitment to quality and comfort that has defined the brand for centuries.